WE SUBMIT THE MARK: "THE LIFETIME CALENDAR". "THE LIFETIME CALENDAR" COMBINES TWO DESCRIPTIVE WORDS THAT CREATE A DIFFERENT COMPOSITE MARK WITH A SEPARATE, NONDESCRIPTIVE MEANING. IT DIFFERENTIATES FROM THE COMMON UNDERSTANDING OF THE WORD "CALENDAR" AND RESULTS IN A NEW COMMERCIAL IMPRESSION. IT CREATES AN INCONGRUOUS MEANING FROM THE WORD "CALENDAR'S" COMMON USE. THE CALENDAR RECORDS COMMEMORATIVE EVENTS BY THE DATE OF THE MONTH RATHER THAN THE DAY. IT THUS BECOMES A PERENNIAL RATHER THAN A YEARLY CALENDAR. "THELIFETIME CALENDAR" ALSO INCLUDES A TEN-PAGE SECTION WHERE THE USER PERMANENTLY RECORDS A COMPENDIUM OF MEDICAL AND FINANCIAL INFORMATION FOR EMERGENCY USE; MEDICAL ADVISE FOR HOME HEALTH INCIDENTS; OTHER IMPORTANT TELEPHONE AND OTHER HOME INFORMATION ITEMS. AS SUCH IT DIFFERENTIATES ITSELF FROM THE TRADITIONAL YEARLY CALENDAR. THERE ARE A TOTAL OF 26 PAGE.