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VIANT
FORMALIZED

on 01 Nov 2023

Last Applicant/ Owned by

VIANT TECHNOLOGY LLC

2722 Michelson Dr #100Irvine CA 92612

US

Serial Number

2290336 filed on 15th Jun 2023

Correspondent Address

SUITE 2600, 160 ELGIN STREETOTTAWA

ONTARIO

CA

K1P1C3

VIANT

Trademark usage description

downloadable documents, reports, messages, graphics, images, audio, videos, electronic media, and data relating to advertisements, advertising, market Read More

Classification Information


Class [009]
Downloadable documents, reports, messages, graphics, images, audio, videos, electronic media, and data relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; electronic advertisement boards and display units; downloadable messages, graphics, images, audio, videos, electronic media and data authenticated by blockchain tokens, digital tokens, and non-fungible tokens (NFTs); downloadable computer software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, electronic media and data authenticated by blockchain tokens, digital tokens, and non-fungible tokens.


Classification kind code

12

Class [035]
Track and report on advertisements and marketing efforts of others; advertising, consumer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising; evaluate placement criteria for advertisements for others; evaluate potential advertising placements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; provide verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on devices; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data; compiling and systematization of data into computer databases; advertisement bidding services; advertising, marketing, and promotion services; targeted marketing services, data analytics, and predictive analytics; ad serving; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space; development, creation and production of advertising content and advertising campaigns; dissemination, business analysis and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business and advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data; consulting in the field of advertising; web traffic optimization; business research services; business data analytics and predictive analytics services; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data and database management services; consumer relationship services; market research services; advertising services; dissemination of advertisements; providing business and marketing information relating to advertising, advertisements, and consumer habits via an online searchable database; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO).


Classification kind code

12

Class [036]
Trading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others.


Classification kind code

12

Class [038]
Telecommunications services, namely, electronic, electric, or digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media; providing access to computerized databases and advertising networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content.


Classification kind code

12

Class [041]
Training and educational services in the field of advertising, marketing, business, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, and communication technologies; providing non-downloadable electronic publications in the field of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business.


Classification kind code

12

Class [042]
Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing temporary use of online non-downloadable software that enables users to upload, encode and distribute video advertisements and advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating computer network-based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of on-line non-downloadable computer software for use in electronic collection, monitoring, and analysis of personal or household identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation; providing temporary use of on-line non-downloadable computer software featuring documents, videos, data, media, and reports relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing non-downloadable software for autonomous advertising.


Classification kind code

12

Mark Details


Serial Number

2290336

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 256
on 03rd Sep 2024
Notification of Possible Opposition Sent
Submitted for opposition 48
on 07th Dec 2023
Agent Changed
Submitted for opposition 257
on 02th Nov 2023
Designation Notification - Madrid Protocol
Submitted for opposition 1
on 01st Nov 2023
Created
Submitted for opposition 31
on 01st Nov 2023
Formalized
Submitted for opposition 30
on 15th Jun 2023
Filed
Submitted for opposition 228
on 15th Jun 2023
International Registration