NON-FINAL ACTION - MAILED
final action
on 23 Nov 2024
Last Applicant/ Owned by
New York NY 10118
Serial Number
79376124 filed on 16th Jan 2023
Registration Number
N/A
Correspondent Address
Michael A. Cohen
Filing Basis
1. filing basis filed as 66 a
Disclaimer
NO DATA
VERVE GROUP
Hosting services, software as a service (SAAS) services, namely, hosting software in the fields of advertising and marketing; Rental of computer application software in the fields of advertising and marketing; software development, programming and implementation; IT consultancy, advisory and information services relating to installation, maintenance and repair of computer software; rental of compu Read More
Classification Information
Class [045]
Personal & Legal & Social Services
Legal advice relating to franchising; licensing services, in particular licensing of franchising concepts and industrial property rights, software and computer programs, and licensing of software for management of intellectual property
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [042]
Computer & Software Services & Scientific Services
Hosting services, software as a service (SAAS) services, namely, hosting software in the fields of advertising and marketing; Rental of computer application software in the fields of advertising and marketing; software development, programming and implementation; IT consultancy, advisory and information services relating to installation, maintenance and repair of computer software; rental of computer hardware and data center facilities; provision of an advertising platform with mobile applications as a service Mobile-as-a-Service (MAAS) on a cloud basis for mobile devices; application service provider services, namely, hosting, management, development, analysis and maintenance of applications, software and mobile platforms for others in the fields of advertising and marketing; enabling the temporary online use of non-downloadable software for the distribution of advertising via telecommunications networks; provision of digital advertising technologies, namely, platform as a service (PaaS) with computer software platforms for data management for digital advertising and for the operation of a self-service marketplace for digital advertising for use by advertisers, website operators, operators and similar data providers for the delivery of advertising to customers; computer services, namely, providing a content portal and search engine for creating, searching, personalizing and organizing electronic content, user-generated information, advertising and other Internet information for display on mobile devices, televisions, computers, electronic scoreboards and digital monitors; design, drafting and development of computer hardware and software; computer aided technical data analysis; software as a service (SAAS) for advertising purposes; software as a service (SAAS), namely, the provision of a digital platform that enables users to design advertising campaigns; software as a service (SAAS), namely, the provision of a digital platform that enables users to target advertising to specific consumers and/or to be perceived via specific devices and media; software as a service (SAAS), namely, the provision of a digital platform to enable user tracking; (PAAS) featuring computer software platforms for data analysis, service of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automate the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; electronic data storage for digital text, data, image, audio and video works; consultancy in the design and development of computer hardware; computer software consultancy, consulting services in the field of multimedia and audio-visual software; computer programming; consulting services in the development of computer systems, databases and applications; provision of computer hardware and software information over a global computer network or the Internet; design services, in particular design, conception, creation, maintenance, updating and care of websites, design of computer databases, graphic design, graphic services, computer system design; database development services; provision of temporary use of non-downloadable online software for users to program audio, video, text, and other multimedia content, providing search engines for the Internet to obtain data through a global computer network; Providing a web hosting of platforms on the Internet for advertisers, marketers, publishers of advertising space and content providers; digital imaging services, namely, creating computer graphics; scientific and technological services and related research and design services, in particular in the field of marketing research and consulting as well as in the field of corporate communications; technological consulting and services in the field of artificial intelligence; computer systems analysis and data science services; creation and design of information directories based on a website for third parties; development of computer hardware, including computer platforms; information and technical advice in connection with the aforementioned services; application service provider services (ASP) featuring software for use in marketing and advertising; services of application service provider (ASP) featuring software for use in marketing and advertising, the provision of online and digital auction exchanges for buying and selling advertising and advertising space, the dissemination of advertising for others, and managing, transforming, and filtering digital advertising requests, network streams and user traffic for use in the field of digital advertising and media services, the support, monitoring, analyzing, reporting on and optimizing digital advertising media, and optimizing digital content, for the internet, mobile, video, audio, connected TV and other digital formats, and the management and monetization of digital advertising inventory; platform as a service (PAAS), in particular with non-downloadable computer software for the creation, formatting, optimization and delivery of advertising via the Internet; technical project management in the field of electronic data processing; computer system analysis, namely, tracking and measurement of Internet and mobile Internet activity; design and maintenance of web sites for third parties; advise, assist, design, provide information and research with respect to all of the foregoing, all of the foregoing provided via portals, websites and web pages and including (but not limited to) all of the foregoing provided via telecommunications networks, online and via the Internet and the world wide web
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [036]
Insurance & Financial Services
Financial monetary and banking services, in particular investment services, financial information and advisory services and provision of financial data; financial consultancy in relation to the buying and selling of businesses; equity financing; financial services, namely financial information, management and analysis services; private equity financing for participation in companies and real estate; provision of equity capital to companies; financial consulting in the field of franchising; Brokerage of shares, brokerage of shares for others; financial administration thereof; investment portfolio management services; equity capital investment business; financial management; financial and investment portfolio management; financial planning and management; investment advisory, management, financial trust administration and financial investment brokerage services; financial analysis and research services; research and consultancy on financial matters
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [035]
Advertising, Business & Retail Services
Advertising, marketing, and promotion services, namely, qualification of advertising space on the internet and in mobile, video, audio, connected TV and other digital formats, namely, connecting qualified providers of advertising space on the internet and in mobile, video, audio, connected TV and other digital formats with buyers of the advertising space; Advertising, marketing, and promotion services, namely, provision of advertising space on the internet and in mobile, video, audio, connected TV and other digital formats; Advertising, marketing, and promotion services, namely, provision of an online auction for buying and selling advertising space on the internet and in mobile, video, audio, connected TV and other digital formats; Advertising, marketing, and promotion services, namely, selling advertising space and inventory, namely, television, film, video, online, and broadcast advertising space; advertising and marketing, in particular on the internet and other new media, and via an online advertising platform for the display of electronic advertising; leasing of advertising space, especially on the internet; advertising services provided via a databases; business administrative support and data processing services; data processing, data systematization in databases and database management; advertising, marketing and sales promotional consultancy, advisory and assistance services; provision and rental of advertising space, advertising time and advertising media; management consulting, in particular business analysis and information services as well as market research; commercial services and consumer information services, namely, auctioneering services; business assistance, management and administrative services; Providing business information and advice in connection with the aforementioned services; wholesale services, retail services and mail order services featuring computer hardware and downloadable software, operating system software and stored for computers, computer programs, stored computer software, mouse pads and computer accessories and protective carrying cases, especially for telephones and pocket computers; business analysis, research and information services, in particular collecting and systematizing business data, especially compiling business directories and creating information directories, site directories and other directories provided to third parties via global computer networks, compiling statistics related to advertising, systematizing data in computer databases; clipping services, namely, compilation of topic-related press articles; collection, systematization, compilation and analysis of business data, statistics, information and information directories for commercial or advertising purposes; collection, processing and analysis of advertising-relevant data; provision of information on the aforementioned services, namely the provision of consultant services in this regard; distribution of advertisements; publication of advertisements for third parties via the internet; customer acquisition and care through mail order advertising and mailings; business management; commercial information agency services; layout services for advertising purposes; advertising and digital marketing consulting, namely, strategy development, planning, sourcing, optimization, and evaluation of all forms of advertising and marketing; placement and distribution of advertisements, advertising and promotional materials, also via the internet; direct advertising; market analysis and research; digital out-of-home advertising; programmatic advertising; conducting auctions and auctions sales on the internet in real time; providing of advertising space on the internet, also for real-time advertising; consultancy on the use of media, namely social media, for marketing purposes; rental of advertising time in the media; providing location-based marketing and advertising services through a mobile advertising platform using mobile consumer data, namely, providing retailers with location-based data on potential and actual consumers; computerized point-of-sale data collection services for retailers; collection and systematization of information in computer databases; collection, processing and analysis of data relevant to advertising; analysis of customer responses to advertising; analysis of market research data and statistics; online advertising in a computer network; drafting and publication of advertising texts; Business intermediary services relating to electronic advertising for buying and selling advertising space in the internet, mobile, video, audio, connected TV and other digital formats
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [009]
Computer & Software Products & Electrical & Scientific Products
Recorded and stored data, namely databases in the fields of advertising, marketing, and consumer behavior, Electronic publications, namely magazines and manuals featuring content on digital advertising (recorded on computer media); and Recorded computer software for targeting and placing of advertising and marketing for others; Computer software platforms, downloadable and recorded for advertisers, marketers, publishers of advertising space and content providers; Software, namely downloadable and recorded computer application software in the nature of software for use in marketing and advertising, the provision of online and digital auction exchanges for buying and selling advertising and advertising space, the dissemination of advertising for others, and managing, transforming, and filtering digital advertising requests, network streams and user traffic for use in the field of digital advertising and media services, the support, monitoring, analyzing, reporting on and optimizing digital advertising media, and optimizing digital content, for the internet, mobile, video, audio, connected TV and other digital formats, and the management and monetization of digital advertising inventory; Downloadable and recorded computer application software to facilitate the distribution of content and advertising to be used for promotional and marketing purposes; Downloadable and recorded computer software platforms to provide interface connections for application programming for advertising networks; Downloadable and recorded computer application software for use in advertising and marketing; Downloadable and recorded computer software for data collection, data analysis, and user behavior tracking; information technology devices, namely computer and mobile devices; apparatus and equipment for the analog/digital conversion of sound and image signals, electrical and optical components for the input and output of sound and image, in particular for use in conjunction with computers and computer-controlled equipment; electrical and mechanical data processing equipment and accessories in particular computers and computer hardware, computer peripherals, computer components and parts; electrical circuits and circuit boards; computer software for use in advertising, marketing, and promotion services, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, planning, designing, developing, creating, and distributing advertising content; Downloadable computer software in the nature of software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; Downloadable computer software in the nature of software for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Downloadable computer software for real-time-bidding for advertisements (RTB); Downloadable software for the integration of artificial intelligence and machine learning in the field of big data, namely, software for predicting the performance of audience-targeting, personalizing, and assessing and collecting data on the performance of, advertising and marketing campaigns using artificial intelligence and machine learning; apparatus and instruments for accumulating and storing electricity; Downloadable and recorded computer software for the placement of advertisements; Downloadable and recorded artificial intelligence [AI] software for advertising automation and optimization; Downloadable and recorded computer software for processing and managing marketing information; Downloadable and recorded computer programs for use in web and mobile web advertising as well as web and mobile web traffic analysis; databases; Downloadable and recorded mobile apps
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [038]
Communications Services
Telecommunication services, namely provision of access to a technology platform for purchasing and mediation of programmatic advertising, including broadcasting services, namely, transmission of advertising programs and media advertising communications via digital communications networks; computer communication services, namely, communication by computer terminals and internet access provider services; provision of access to content, websites and portals; providing access to platforms and portals in the nature of providing access to electronic sites for programmatic advertising on the internet; telecommunication services provided via platforms and portals on the internet and websites; rental of equipment for telecommunications; provision of chatlines, chat rooms and forums in the internet; electronic advertisement placement services for others; allocation of access rights to telecommunications networks; information and advice regarding telecommunications; procurement and/or provision of telecommunication access to platforms for programmatic advertising; providing access to a platform for programmatic advertising; computer-aided transmission of messages and images; Computer aided electronic messaging and image transmission; electronic transmission of data via a global computer network; mobile telephone and radio communication; provision of access to a digital platform, namely, providing access to databases in the field of programmatic advertising; provision of access to a programmatic advertising platform on the internet for the promotion of goods and services
First Use Date in General
N/A
First Use Date in Commerce
N/A
Mark Details
Serial Number
No 79376124
Mark Type
No Service Mark
Attorney Docket Number
No
44D Filed
No
44D Current
No
44E filed
No
44E Current
No
66A Filed
Yes
66A Current
Yes
Current Basis
No
No Basis
No
Legal History
| Status Date | Action Taken |
|---|---|
| 23rd Nov 2024 | NON-FINAL ACTION WRITTEN |
| 23rd Nov 2024 | NON-FINAL ACTION E-MAILED |
| 23rd Nov 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 02th Aug 2024 | ASSIGNED TO EXAMINER |
| 29th Apr 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 29th Apr 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 29th Apr 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 22nd Nov 2023 | REFUSAL PROCESSED BY IB |
| 27th Oct 2023 | REFUSAL PROCESSED BY MPU |
| 27th Oct 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |