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SNAP ARES
FORMALIZED

on 03 Aug 2023

Last Applicant/ Owned by

SNAP INC.

2772 Donald Douglas Loop NorthSanta Monica, CA 90405

US

Serial Number

2273471 filed on 03rd Aug 2023

Correspondent Address

1100-150 York StreetToronto

ONTARIO

CA

M5H3S5

SNAP ARES

Trademark usage description

downloadable software, namely, downloadable computer software for creating, producing, processing, transmitting, sharing, editing and color handling o Read More

Classification Information


Class [009]
Downloadable software, namely, downloadable computer software for creating, producing, processing, transmitting, sharing, editing and color handling of digital images and videos; Computer software and software applications for use in uploading, downloading, capturing, editing, storing, accessing, posting, displaying, tagging, distributing, streaming, linking, sharing, transmitting or otherwise providing photos, videos, images, text, electronic media, photographic and video content, digital data, or information via the internet, communication networks, mobile phones and mobile devices; Software for viewing, editing, enhancing, and modifying digital photos, videos, and images; Downloadable software for object recognition, sound recognition, and scanning the environment for augmented reality and virtual reality experiences; Downloadable computer software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos, audio and sensory content; Downloadable electronic publications in the nature of magazines, journals and newsletters in the field of augmented reality; Downloadable computer software for use in the delivery, distribution and transmission of entertainment-related audio, video, text and multimedia content; Computer hardware and peripherals, and wearable computer hardware and peripherals in the nature of smartglasses, for augmented reality and virtual reality; Computer hardware, peripherals, and downloadable software for tracking motion in, visualizing, manipulating, viewing, transmitting, and displaying images, video, audio, and data for augmented reality and virtual reality experiences; Downloadable computer software and downloadable application programming interface (API) for use in creating and designing augmented reality and virtual reality experiences; Downloadable augmented reality and virtual reality software for integrating electronic data with real and virtual world environment in the fields of entertainment, photography, communications, and online social networking; Downloadable computer software for database management, data processing, taking measurements and sizing for apparel, and creating personalized fit profiles; Downloadable augmented reality software for mobile phones, personal computers, portable media players, handheld computers, and smart mirrors for integrating electronic data with real world environments for the purpose of virtual try-on of clothing and apparel items; Downloadable augmented reality software for mobile phones, personal computers, portable media players, and handheld computers for integrating electronic data with real world environments for the purpose of creating an online catalog of 3D models of consumer products, namely, clothing, accessories, footwear, and jewelry; Downloadable augmented reality software for mobile phones, personal computers, portable media players, handheld computers, and smart mirrors for integrating electronic data with real world environments for the purpose of superimposing to-scale renderings of home furnishings, accessories, and consumer products into a real world environment; Downloadable augmented reality software for virtual product try-on experiences; Downloadable computer software for the marketing, advertising, and promotion of consumer retail goods; Flat panel display screens.


Classification kind code

12

Class [035]
Facilitating the exchange and sale of services and products of third parties via the internet and communication networks; Electronic processing of orders for others; Promoting the goods and services of others via advertisements on the Internet and computer communication networks; Consulting services for brands and businesses in the field of augmented reality; Creative agency services focused on augmented reality experiences; Organizing business networking events in the fields of software and augmented reality; Business services, namely, connecting individuals with brands and companies for paid opportunities in the fields of software development and augmented reality; Creative marketing plan development services focused on augmented reality experiences; Business consulting services, namely, providing assistance in development of business strategies and creative ideation focused on augmented reality experiences; Development and production of augmented-reality-based multimedia promotional advertising content; Marketing, advertising, and promotional services using augmented reality computer software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos.


Classification kind code

12

Class [041]
Entertainment services in the nature of augmented reality content; Education services, namely, providing on-line tutorial sessions, non-downloadable tutorial videos, tutoring, classes, and training courses and workshops, all in the field of creating, editing, sharing, sending, and monetizing digital photos, videos, images, emojis, avatars, emoticons, text, audio, augmented reality content, and video games to others via the global computer network; Organizing and hosting social entertainment events in the fields of augmented reality and creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games; Organizing and hosting educational events in the fields of augmented reality and creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games; On-line journals, namely, blogs in the field of augmented reality; Providing a website featuring blogs and non-downloadable publications in the nature of magazines, journals, emails, newsletters and articles in the field of augmented reality; Entertainment services in the nature of development and production of augmented-reality-based multimedia entertainment content; Development and production of augmented-reality-based multimedia entertainment content; Provision of entertainment information relating to augmented-reality-based multimedia entertainment content.


Classification kind code

12

Class [042]
Providing electronic verification of on-line orders featuring general consumer merchandise; Providing temporary use of non-downloadable software for the collection, recommendation, organization, transmission, storage, and display of data and information, namely, user-generated content, games, third-party content, photos, video, and audio-visual material; Providing temporary use of non-downloadable software for modifying the appearance and enabling transmission of photographs and videos; Providing temporary use of non-downloadable software for use in taking and editing photographs and recording and editing videos; Providing temporary use of non-downloadable software for sending digital photos, videos, images, audio-visual content and text to others via a global computer network; Providing temporary use of non-downloadable computer software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos; Providing temporary use of non-downloadable software for use in creating and designing augmented reality and virtual reality experiences; Providing temporary use of non-downloadable software for object recognition, sound recognition, and scanning the environment for augmented reality and virtual reality experiences; Providing temporary use of non-downloadable software for tracking motion in, visualizing, manipulating, viewing, transmitting, and displaying images, video, audio, and data for augmented reality and virtual reality experiences; Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images and augmented videos; Computer programming services for creating videos, games and multiplayer augmented reality experiences; Platform-as-a-service (PaaS) featuring software for creating, generating, managing, viewing, decimating, converting, and rendering computer-generated imagery (CGI), three-dimensional (3D), and augmented-reality (AR) assets; Providing online temporary use of non-downloadable software for use in data analysis, taking measurements and sizing for apparel, and creating personalized fit profiles; Non-downloadable computer software for use in creating and designing augmented reality and virtual reality experiences; Non-downloadable augmented reality and virtual reality software for integrating electronic data with real and virtual world environment in the fields of entertainment, photography, communications, and online social networking; Non-downloadable computer software for database management, data processing, taking measurements and sizing for apparel, and creating personalized fit profiles; Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of allowing consumers to virtually try-on clothing, apparel, accessories, and other wearable goods; Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of allowing consumers to superimpose a to-scale rendering of consumer goods including furniture, accessories, décor, decorations, and housewares into a real world environment; Non-downloadable augmented reality software for mobile phones, personal computers, portable media players, and handheld computers for integrating electronic data with real world environments for the purpose of creating an online catalog of 3D models of consumer products, namely, clothing, accessories, footwear, and jewelry; Non-downloadable augmented reality software for virtual product try-on experiences; Non-downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network.


Classification kind code

12

Mark Details


Serial Number

2273471

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 287
on 21st Sep 2023
Pre-Assessment Letter Sent
Submitted for opposition 30
on 03rd Aug 2023
Filed
Submitted for opposition 1
on 03rd Aug 2023
Created
Submitted for opposition 31
on 03rd Aug 2023
Formalized