| KUBO LUXE PODS Kirk, Harold D
98900048 12 Dec 2024 | on 12 Dec 2024 | Hotel accommodation and restaurant services; Hotel accommodation servi... Class 043 Class 043 Restaurant and Hotel Services The mark consists of Icon Design: The icon for KUBO is a stylized representation of the letter "K," designed to evoke multiple symbolic interpretations. The shape suggests butterfly wings, a pillow (symbolizing sleep), a cloud (symbolizing rest/dreaming), and an infinity symbol (representing the cycles of day and night). The design further incorporates references to origami, highlighting an Asian aesthetic and connoting lightness, folding forms, and elegance. Additionally, the icon conveys themes of connectivity, reflecting neural networks, computer networks, mobile applications, and their integration. The icon also integrates elements derived from the anatomy of the letters in the trade name "KUBO." Specifically, it highlights the bifurcation of components from a vertical stem, seen in the diagonal and open structure of the "K" and the rounded and closed form of the "B." This interplay of forms creates an organic resemblance to natural patterns, such as the vein structure of a leaf, and reinforces a connection to nature. Word Mark - KUBO: The name "KUBO" is a deliberate play on the word "cube," invoking geometric simplicity and abstraction, as well as the concept of a "house" or "small dwelling unit," such as a rectilinear pod. The inclusion of the root "cub" suggests a youthful or diminutive quality, akin to a bear or lion cub, further emphasizing smallness and compactness. The "-o" suffix amplifies this connotation, drawing on linguistic patterns in Romance languages where diminutive forms (e.g., -ino, -ito) imply smallness or endearment. The name "KUBO" is intentionally evocative of Asian, Brazilian, and Scandinavian cultural influences, aligning with the "Japandi" aesthetic-a blend of Japanese minimalism, Scandinavian functionality, and organic modernism. Each of the four letters is built from a typeface which frames the individual letters within a square, giving close to equal weight to the vertical and horizontal dimension, similar to Japanese block print and Scandinavian folk art. There is also a slight tilde in the segment of the K and the B, to add playfulness and an organic quality. This cultural reference is also supported by the name's succinct, phonetic qualities: strong consonants paired with long vowels mirror the simplicity of tech products and robotic names. The "bo" digraph connects to "robot," derived from the Slavic "robota," meaning servitude or service, which complements KUBO's positioning within the hospitality service industry. Distinctiveness: The combination of the stylized icon and the word "KUBO" embodies the brand's core identity as a pod hotel inspired by Asian and Scandinavian sensibilities. The mark captures the essence of compact, efficient, and restful accommodations while remaining playful and inviting. It is an inherently distinctive mark that uniquely represents a hospitality brand offering small but functional, tech-forward spaces designed for relaxation and connectivity.. | |