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GUMGUM
FORMALIZED

on 31 Dec 2021

Last Applicant/ Owned by

GUMGUM INC.

1314 7th Street5th FloorSanta Monica, CA 90401

US

Serial Number

2157706 filed on 31st Dec 2021

Correspondent Address

(Origins IP)1750 Courtwood Crescent, Suite 300Ottawa

ONTARIO

CA

K2C2B5

GUMGUM

Trademark usage description

business consultation services; business consultation services to provide brand safety and contextual targeting solutions for others; business consult Read More

Classification Information


Class [035]
Business consultation services; Business consultation services to provide brand safety and contextual targeting solutions for others; Business consultation services that uses machine learning to identify contextual ad targeting inventory and brand safety threats for others; Advertising services; Advertising services that utilizes computer software and AI to provide contextual analysis of advertisements for others; Advertising services that utilizes computer software and AI to provide categorization of advertisements for content publishers, DSPs, and advertisers; Market research services; Business data analysis; Brand evaluation services, namely, brand recognition analysis; Business consulting and preparation of business reports that analyze social media, marketing data, and consumer sentiment; Business monitoring and consulting services, namely, providing insight and marketing guidance for predicting or analyzing consumer behavior or motivations, and market trends; Providing business data analysis to businesses using proprietary image recognition and image search technology; Providing consumer information about the goods or services of others via the Internet, or other computer or communications networks, based on image recognition technology; Online media monitoring services using computer software to monitor internet websites or online publications for customer-specified topics or content, and providing documentation and analysis of that online content to others for business purposes; Business services, namely, providing an online website featuring data analysis in the field of online brand monitoring; Providing statistical research, analytics and predictive indexes in connection with the monitoring and measuring of real-time or substantially real-time social media communications for business purposes; Advertising and marketing; advertising and marketing consultancy; promotion and advertising services; promotion and advertising services in the field of social media; market research and market intelligence services; market research and business analysis; market research by means of computer database; market research consultation; market research studies; media monitoring services, namely, monitoring print media, television, radio, and other media for customer-specified topics, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes; Business data analysis; Brand evaluation services; information and evaluation on business matters; provision of information and analytics on business matters; compilation of data in computer databases; evaluation of business strategy services; sales promotion services; business research; business research and surveys; business research consultation; consumer research; evaluations relating to commercial matters; market reports and studies; Business consulting and preparation of business reports that analyze highlights, replays, news shows, social media, online streaming or digital content, marketing data, or consumer sentiment; Business monitoring and consulting services, namely, monitoring print media, television, radio, social, digital and other media for customer-specified topics, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes; Business services, namely, providing data analysis in the field of brand monitoring; Providing statistical research and analytics in connection with highlights, replays, news shows, social media, online streaming or digital content, marketing data, or consumer sentiment for business purposes; Market analysis and research services for the sports and sponsorship industries; business services, namely, preparing expert evaluations and reports, which are derived from gathering, storing, analyzing and disseminating scores, values, measurements and other statistics regarding brand images detected on televised, broadcasted, videotaped, other record-bearing media, social media, or online or streaming digital content; implementation of media analysis and market studies in the field of sponsorships and advertising; information and evaluation on business matters; provision of information and analytics on business matters; compilation of data in computer databases; evaluation of business strategy services; promotion and advertising services, namely, evaluation of the effectiveness of sponsorship activities via computer programs and databases; business consulting services related to monitoring branding and sponsorships; business research; business research consultation; consumer research; evaluations relating to commercial matters; market reports and studies; media monitoring services, namely, monitoring print media, television, radio, social, digital and other media for customer-specified topics, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes.


Classification kind code

11

Class [042]
Software as a service services; Software as a service services used for advertising and marketing; Software as a service services that uses AI to provide advertisers with key insights into online environments; Software as a service services that uses image and natural language comprehension software to provide advertising and business insights, including contextual targeting and brand-safe advertising; Software as a service services that uses AI to provide consumers with contextual classification and targeting, brand safety and sustainability, and sentiment evaluation; Software as a service services that uses AI to provide consumers with content classification, keyword detection, named entity detection, major event classification, object detection, sentiment classification, threat classification, hate logo detection, and scene classification; Software as a service services that provides image extraction, keyword extraction, and location extraction; Software as a service services that provides categorization of advertisements; Software as a service services that provides machine learning techniques to text and imagery on web pages to identify contextual ad targeting inventory and brand safety threats; Software as a service services to provide contextual analysis to others; Software as a service services that provides verification solutions and content-level analysis, including analysis of text, images, audio, and video; Software as a service services for diagnosing and calculating brand safety threats; Software as a service services for identifying and scoring content for contextual classification categories, including seasonal events, holiday events, and sporting competitions; Software as a service services for analyzing attitudes, opinions, and emotions expressed online to provide brand safety and contextual insights to others.


Classification kind code

11

Mark Details


Serial Number

2157706

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 287
on 18th May 2022
Pre-Assessment Letter Sent
Submitted for opposition 30
on 31st Dec 2021
Filed
Submitted for opposition 1
on 31st Dec 2021
Created
Submitted for opposition 31
on 31st Dec 2021
Formalized