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EFFECTV
Live/Registered
REGISTERED

on 07 Apr 2020

Last Applicant/ Owned by

1701 John F. Kennedy Boulevard

Philadelphia

PA

19103

Serial Number

88372833 filed on 05th Apr 2019

Registration Number

6030734 registered on 07th Apr 2020

in the Principal Register

Correspondent Address

Mitchell H. Stabbe

Mitchell H. Stabbe

SUITE 800N

1800 M STREET, N.W.

WASHINGTON DC 20036

Filing Basis

1. intent to use

2. use application currently

Disclaimer

NO DATA

EFFECTV

Advertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services for others, namely, preparation and distribution of television and cross-platform video advertising, and pre-roll, mid-roll Read More

Classification Information


Class [035]
Advertising, Business & Retail Services


Advertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services for others, namely, preparation and distribution of television and cross-platform video advertising, and pre-roll, mid-roll and post-roll advertising, advertising campaign management, targeted marketing services, market segmentation consultation, marketing optimization in the nature of marketing consulting to improve business outcomes, marketing attribution in the nature of marketing analysis and provision of marketing reports; advertising and marketing services, namely, scheduling, placement and tracking of advertisements for others; marketing optimization in the nature of marketing consulting to improve business outcomes; advertising and marketing services for others in the field of television and cross-platform video, namely, provision of marketing report, targeted marketing services and market segment consultation; advertising and marketing services, namely, advertising campaign management, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement and marketing optimization in the nature of marketing consulting to improve business outcomes in the fields of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications; promoting the goods and services of others by means of targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; ad serving, namely, targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, based upon the use of analytic models for the understanding of consumer behavior, behavioral, demographic and geographic targeting, and advertising analytics; video production services; scriptwriting services for advertising purposes; preparation of advertising copy for advertising and commercial promotional purposes; business consultation services regarding the planning and development of television, and cross-platform video advertising and advertising campaigns for third parties; business consulting and advisory services in the field of facilitating the planning, placement, buying, and selling of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising for others through audio, video, digital and on-line multiscreen media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; targeted marketing services, market segmentation consultation, advertising planning, scheduling, placement, development, tracking, provision of marketing reports and attribution analysis of in the field of marketing activities campaigns for others; scheduling, placement, tracking, marketing optimization in the nature of marketing consulting to improve business outcomes, targeted consumer marketing services, and market segmentation consultation in the field of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising, mid-roll advertising and on-demand advertising for others through audio, video, digital and multiscreen media; business consulting and advisory services in the field of advanced advertising platform technologies used to promote the goods and services of others; advertising and marketing services, namely, advertising campaign management, creative consultation regarding development, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement, and marketing attribution analysis services in the fields of TV and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, tablets, mobile phones, handheld electronic devices, smart televisions and connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications through self-service portals; and marketing services, namely, conducting marketing analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising


First Use Date in General

05th Nov 2019

First Use Date in Commerce

05th Nov 2019

Mark Details


Serial Number

No 88372833

Mark Type

No Service Mark

Attorney Docket Number

No 311450-7784

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Legal History


Show more

Status DateAction Taken
07th Apr 2020REGISTERED-PRINCIPAL REGISTER
06th Mar 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
05th Mar 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
04th Mar 2020STATEMENT OF USE PROCESSING COMPLETE
04th Mar 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
12th Feb 2020USE AMENDMENT FILED
12th Feb 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
12th Feb 2020TEAS STATEMENT OF USE RECEIVED
14th Jan 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
19th Nov 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED