RESPONSE AFTER NON-FINAL ACTION - ENTERED
final action
on 08 Oct 2024
Last Applicant/ Owned by
32, rue Blanche
Paris
FR
75009
Serial Number
98051083 filed on 20th Jun 2023
Registration Number
N/A
Filing Basis
1. intent to use
Disclaimer
NO DATA
CRITEO COMMERCE MAX
Engineering services, namely, evaluations, appraisals and research in the technological fields of computer and informationtechnology provided by engineers; design and development of computer software, computer systems, algorithmic software andnew technologies for others in the field of advertising and marketing; research and development of new products for others;technical, technological, programm Read More
Classification Information
Class [042]
Computer & Software Services & Scientific Services
Engineering services, namely, evaluations, appraisals and research in the technological fields of computer and informationtechnology provided by engineers; design and development of computer software, computer systems, algorithmic software andnew technologies for others in the field of advertising and marketing; research and development of new products for others;technical, technological, programmatic and algorithmic project studies, namely, project studies in the field of consumer behaviorand response to advertising and marketing campaigns; development and rental of computer software, servers, algorithmicprograms; installation, maintenance and updating of computer software, software for computer servers, algorithmic programs;computer programming; computer technology consultancy; conversion of data from physical to electronic media and conversion ofcomputer code, namely, conversion of physical consumer and advertising data to a digital format; hosting of adverts on theinternet, namely, online advertising; designing of websites, parts of websites, and computer software for use as an applicationprogramming interface (API) for advertising purposes and server hosting for advertisements; programming of software for onlineadvertising; software as a service (SaaS) services featuring software for use in marketing, data analysis, the serving ofadvertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physicaland online advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) onadvertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; platform as aservice services (PaaS) featuring software for use in marketing, data analysis, the serving of advertisements, creating anduploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space,automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertisements, and theencryption of personal data gathered from consumers who engaged with online marketing; platform as a service services (PaaS)and software as a service (SaaS) services featuring software for marketing, data analysis, dissemination of advertising, creatingand uploading advertising materials, namely, uploading advertisements on digital platforms, monitoring advertising campaigns forpurchasing content for advertisements or advertising space, bidding on and selling advertising space, automating the process ofbidding on and selling advertising space, real time bidding (rtb) on advertising space, and the encryption of personal data relatedto online marketing; Providing a secure, web-based service enabling individuals to store and transmit customer data betweenapproved parties and sources; software and platform as a service (SaaS) and (PaaS) services featuring software using artificialintelligence (ai) and machine learning (ml) tools for the analysis of data related to marketing campaigns and customer saleshabits; software and platform as a service (SaaS) and (PaaS) services featuring software using Artificial Intelligence (AI) andMachine Learning (ML) tools to predict the value of a customer in an online marketing context and to calculate an appropriate bidfor placing advertisements before said customer; Science and technology services, namely, research and development ofsoftware and new technologies for use in the tracking of consumer behavior, advertising, and marketing; Technological researchin the field of consumer behavior trends, advertising, and marketing; Scientific services and design relating thereto in the fields ofsoftware and new technologies for use in the tracking of consumer behavior, advertising, and marketing; Technological servicesand design relating thereto in the fields of software and new technologies for use in the tracking of consumer behavior,advertising, and marketing; Scientific research; Industrial analysis services in the field of software and new technologies for use inthe tracking of consumer behavior, advertising, and marketing; Industrial research in the field of software and new technologies foruse in the tracking of consumer behavior, advertising, and marketing; Product testing; new product design services; Productdevelopment; Product research; Hosting of transaction platforms on the internet, namely,platforms for selling, bidding on, andpurchasing advertisements and advertising space; Constructing an internet platform for electronic commerce, namely, foruploading advertisements on digital platforms, monitoring advertising campaigns for purchasing content for advertisements oradvertising space, bidding on and selling advertising space, automating the process of bidding on and selling advertising space,real time bidding (RTB) on advertising space, and the encryption of personal data related to online marketing; Consultancyrelating to the creation and design of websites for e-commerce; Hosting of e-commerce platforms on the Internet, namely, aserver for the purpose of facilitating e-commerce via such a server ; User authentication services using technology for ecommerce transactions; Infrastructure as a Service services, namely, hosting software for operating virtual servers for use byothers; Design of information technology infrastructure for others; Mobile media services in the nature of electronic storage ofentertainment media content
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [035]
Advertising, Business & Retail Services
Advertising and promotion services for others; advertising services, business management consulting; business administrationconsulting; directing mail advertising; computerised file management; organization of exhibitions for commercial or advertisingpurposes; analysis and consultancy relating to the impact of advertising on electronic communication networks; consultancy with aview to optimising the visibility of commercial or non-commercial websites; targeted marketing and publicity services; marketresearch studies relating to advertising; providing of information relating to provision and rental of advertising space; businessorganization advisory and consulting; auctioneering; arranging and conducting of online auctions for the purchase and sale ofadvertising; value-added reseller services and business management services, namely, distributorships in the field of onlineadvertising services; advertising agencies and business management services; advertising services via electronic means and viathe internet; provision and rental of advertising space; provision of advertising space by electronic means and global informationnetworks; drafting and publication of publicity texts; dissemination of advertising matter; information, consultancy and assistancerelating to the aforesaid services; creation and structuring of advertising campaigns in the nature of advertising banners andelectronic messages; providing online marketplaces for sellers of goods and or services; compilation of data into computerdatabases for measuring the performance of advertising campaigns; management and compilation of computerised databasescomprised of data of consumer spending and shopping behaviour, updated in real-time; systemisation of data into computerdatabases; updating and maintenance of data in computer databases; provision of commercial information from online databasesconcerning commercial sales; business advisory services in relation to marketing and advertising strategies; tracking andmeasuring the performance of advertising campaigns for others; collection of business information related to retail habits,spending habits and the identification of categories of shoppers; benchmarking services in the field of advertising and salesstrategy, namely, comparing and analyzing data regarding the goods and services of others and their advertisements forcommercial purposes; provision of an online market place for buyers and sellers of goods and services; Affiliate marketing;Consultancy services in the field of affiliate marketing; Promoting the goods and services of others by arranging for sponsors toaffiliate their goods and services with awards programs; Business advisory services relating to company performance; Productlaunch services for advertising and marketing purposes; product sales information; Product marketing services; Productdemonstrations and product display services, namely, demonstrating and displaying products of others for advertising andmarketing purposes; Providing consumer product advice in the choice of products; Providing consumer product information in thechoice of products; Providing consumer product recommendations for commercial purposes; Presentation of goods oncommunications media, for retail purposes; Advisory services relating to commercial transactions for marketing or advertisingpurposes; Provision of information and advisory services relating to e- commerce, namely, providing information about productsvia telecommunication networks for advertising and sales purposes; Chamber of commerce services for the promotion ofbusinesses on digital advertisement platforms; Business management services relating to electronic commerce; sales promotionservices; sales management services; sales prospecting for others; search engine optimisation for sales promotion; administrationof sales promotion incentive programs; business administration services for the processing of sales made on a global computernetwork; Media buying services, namely, providing consulting services in the field of facilitating the planning, buying, and selling ofmedia; Advertising via electronic media and specifically the internet; Provision of advertising space on electronic media
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [009]
Computer & Software Products & Electrical & Scientific Products
Downloadable business analysis software; downloadable computer software for monitoring, searching and retrieving informationon websites; downloadable computer software for creating, tracking, and managing creative advertising and marketing strategies,and computerised advertising banners; downloadable algorithmic computer programs relating to advertising and promotion,namely, programs for purchasing, publishing, delivery and tracking the results of advertisements; downloadable computerprograms facilitating the display of advertisements on electronic communication networks, and in response to the characteristicsof users who have access to electronic communication networks; downloadable statistical and audience measurement computerprograms; downloadable computer software to enable businesses to create, upload, edit and then track adverts placed on theinternet; downloadable computer software to collect, manage, analyse and access databases; downloadable computer software toautomate the content of online advertisements based on characteristics of the individual end user and/or groups of end users;downloadable computer software to predict the value of a customer in an online marketing context and to calculate an appropriatebid for placing adverts before said customer; computer software for real-time-bidding for adverts (RTB); software for theintegration of artificial intelligence and machine learning in the field of big data; computer software for televisions; downloadablecomputer software for delivering advertisements to internet-connected devices; downloadable computer software for predictingthe performance of, audience-targeting, personalizing, and assessing and collecting data on the performance of advertising;downloadable software for use in advertising, namely, software for collecting, managing, processing, and analyzing data related toadvertising campaigns and consumer behavior; downloadable machine learning software for advertising, namely, machinelearning software for predicting shopping behavior, providing shopping recommendations, and customizing targeted advertisingbased on consumer behaviors and preferences; downloadable software for embedding online advertising on websites;downloadable software for embedding advertising within videos or broadcasts; downloadable software for facilitating the rental ofadvertising space on websites; downloadable software for arranging online transactions, namely, the purchase and acquisition ofadvertisements and consumer data; downloadable e-commerce and e- payment software to allow users to perform electronicbusiness transactions via a global computer network, and for use as a payment gateway that authorizes processing of credit cardsor direct payments for merchants; Computer software for use as an application programming interface (API) for creation andintegration of advertisements into website; Downloadable media namely, digital advertisements; downloadable media serversoftware for hosting, transmitting, and displaying content for digital advertising; Downloadable media software for creatingadvertising and marketing campaigns
First Use Date in General
N/A
First Use Date in Commerce
N/A
Mark Details
Serial Number
No 98051083
Mark Type
No Service Mark
Attorney Docket Number
No 148529-4004
44D Filed
Yes
44D Current
No
44E filed
No
44E Current
Yes
66A Filed
No
66A Current
No
Current Basis
No
No Basis
No
Legal History
| Status Date | Action Taken |
|---|---|
| 08th Oct 2024 | ASSIGNED TO LIE |
| 08th Oct 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 08th Oct 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 21st Jun 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 27th Mar 2024 | NON-FINAL ACTION E-MAILED |
| 27th Mar 2024 | NON-FINAL ACTION WRITTEN |
| 27th Mar 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 07th Mar 2024 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| 07th Mar 2024 | ASSIGNED TO EXAMINER |
| 24th Jul 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |