CONTENT AUTHENTICITY INITIATIVE

Class [35]
Advertising, Business & Retail Services

Association services, namely, promoting the adoption of an open industry standard for content authenticity and provenance; administration of membership schemes; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; promoting the commercial and business interests of professionals in the mobile software application development provided by an association for its members; business data analysis; collection of data; compilation of data; computerised data management; computerised data processing; computerised data verification; data entry and data processing; data processing verification; provision of information related to data processing; systemisation of information into computer databases; administration of customer loyalty and incentive schemes; records management services, namely, document indexing for others; computerised compilation of customer indexes; computerised file management; data searches in computerised files for others; advertising services to promote public awareness of social issues; advertising services to promote public awareness of environmental issues and initiatives; development of promotional campaigns; event marketing; conducting of commercial events; promotion of special events; administration of loyalty rewards programmes; business information services; marketing information; commercial information; providing trade information; provision of computerised business information; computer databases (compilation of information into -); foreign trade information (provision of -); computer databases (systemization of information into -); subscription to an information media package; providing business information via a website; commercial information services, via the internet; providing marketing information via web sites; providing consumer information in the field of promotions using audio-visual media; retail services in relation to downloadable electronic publications; providing a web site featuring consumer information on various publications and providing hyperlinks to on-line retailers that sell the publications; online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; promoting the use of the security assurance best practices of others in the field of cloud computing; data management services; electronic data processing; online data processing services; news and current affairs clipping services; providing information and news in the field of business; information, advisory, and consultancy services relating to the aforesaid.