30,000+ Insurance & Financial Services Trademarks (Class 36) starting with C found

Training in the use and operation of computer hardware and software; education services, namely, conducting courses, seminars, conferences, workshops and classes in the field of accounting, auditing, tax, management consulting, business, financial management and analysis, information technology and online business activities and operations and, developing and distributing educational materials in connection therewith

Financial investment services, namely, asset management services; administration, consulting and investment consulting and advice regarding employee financial benefits; estate planning services; financial planning services; insurance consulting services, namely, life insurance policy review, executive long-term care insurance planning, qualified retirement plan planning, supplemental disability insurance planning, non-qualified deferred compensation plan planning and administration; retirement planning services, namely, financial planning for retirement; financial forecasting in the field of cash flow; international corporate financial planning services; financial valuation of personal property, namely, estate valuation; business and property valuation services in the field of bankruptcy; valuation services, namely, business and personal property valuations; real estate consultation, namely, consultation with respect to real estate acquisition, divestitures, management and processes, real estate loan financing, and real estate appraisal; financial risk management services; financial consulting services, namely, providing a financial planning process which identifies and models the financial impacts of an organization's key business performance drivers and provides financial performance projections assuming various combinations of success related to the key business performance drivers; design, administration and audits of employee benefit plans concerning insurance and financial services; insurance consultation

Accounting services for business; general financial ledger, namely, bookkeeping and financial statement preparation services; payroll preparation and financial record-keeping services for others for the purpose of accounting and business records auditing; account and business records auditing, and accountancy, namely, reviewing of accounts, and compilation of account information and computer databases for preparing financial statements, preparation of prospective financial statements, internal account auditing services and internal account control reviewing which includes the monitoring, reviewing and reporting controls to prevent internal accounting fraud, financial statement analysis and accounting advice also includes preparing business reports regarding review of financial or business documents, policies or procedures; business succession planning services; tax planning and tax compliance services, namely, management of tax files; corporate business services, namely, consultation regarding mergers and acquisitions, divestitures, and corporate business planning; forensic accounting services; business management consulting services; business planning services; general business consulting in the fields of assistance with budgets, namely, financial records management, economic forecasting, and cash flow forecasting, and business strategic planning; international services, namely, account auditing and accounting bookkeeping services, tax planning and tax compliance; tax services, namely, tax consulting and tax preparation services, tax return preparation, trust tax preparation services, and state and local tax (SALT) consulting; consulting services, namely, business consultation services in the field of E-Businesses; executive search services; outsourcing services; financial outsourcing services, namely, arranging service contracts for others in the field of fractional accounting and finance leadership, interim accounting and finance executive services; providing customized accounting solutions, namely, providing temporary personnel for assistance and project management; vendor management services for selecting vendors for clients, managing and monitoring vendor-client relationships, and assessing vendor risks

Litigation support services, namely, legal discovery and pre-trial analysis, and expert witness services in legal matters in the fields of litigation or forensic investigations

"INTELLIGENCE PLATFORM"

Real estate marketing services, namely, services featuring the promotion of residential new construction; real estate sales management

Providing online non-downloadable computer software for managing insurance and insurance claims

Entertainment services; music concerts; educational services; organization of conferences, exhibitions and competitions; organization of competitions or other sporting and cultural events for charitable purposes; organization of entertainment events; arranging and conducting of entertainment events; education and instruction services; live entertainment services; organization of live shows; presentation of live performances; arranging of cultural events; organization of cultural events; arranging of musical events; organization of cultural and arts events; organizing, arranging and conducting of educational events; music performance services; live musical performances; musical entertainment services; live musical concert.

Sporting and physical exercise equipment; toys, games, playthings.

Dietetic preparations; dietetic food supplements; dietary and nutritional supplements; homeopathic supplements; herbal supplement.

Clothing; footwear; hats; headgear.

Retail and online retail services in relation to dietary and nutritional supplements, dietetic preparations, homeopathic supplements, herbal supplements; retail and online services in relation to clothing, footwear, headgear, parts of clothing, footwear and headgear; retail and online retail services in relation to sporting and physical exercise equipment, toys, games, playthings; retail and online retail services in relation to tea-based beverages, tea, tea beverages, beverages made of tea, tea substitutes, tea for infusions; retail and online retail services in relation to non-alcoholic beverages, energy drinks, non-alcoholic preparations for making beverages, soft drinks for energy supply; retail and online services in relation to educational supplies; marketing services in the field of restaurants; online ordering services in the field of restaurant take-out and delivery.

Non-alcoholic beverages; energy drinks; non-alcoholic preparations for making beverages; vitamin fortified non-alcoholic beverages; preparations for making beverages, namely, tablets and powders for making non-alcoholic beverages in the nature of sports drinks, energy drinks, soft drinks, sports recovery drinks and non-alcoholic cocktails.

Bar and restaurant services; provision of food and drink; information and advice in relation to the preparation of meals; consultancy service relating to food; consultancy services in the field of food and drink catering; consultancy services in the field of culinary arts; providing information about restaurant services; bar information services; restaurant reservation services; reservation and booking services for restaurants and meals.

Electronic financial services, namely, monetary services for receiving and disbursing payments in bitcoin and virtual currencies over a computer network and exchanging bitcoin and virtual currencies over a computer network; electronic financial services, namely, receiving and disbursing payments and gifts in virtual currencies over a computer network; financial services, namely, providing a virtual currency for exchange over a computer network; cryptocurrency exchange services, namely, exchanging bitcoin and virtual currencies over a computer network; consultancy, advisory and/or information services in respect of all of the aforesaid.

Color is not claimed as a feature of the mark.

Computer aided transmission of messages and images; providing access to databases; providing access to blockchain networks

The mark consists of the wording "COR3" in a stylized font to the right of a circle with the stlized letter "C" inside.

CORE CORE

Electronic transfer of cryptocurrency; financial exchange of crypto assets; financial trading of cryptocurrency

The color(s) Blue and orange is/are claimed as a feature of the mark.

Advertising, marketing and promotional services; administrative processing of purchase orders; advertisement and publicity services by television, radio, mail; advertising and marketing consultancy; advertising flyer distribution; advertising in periodicals, brochures and newspapers; advertising in the field of tourism and travel; advertising in the popular and professional press; marketing services in the field of restaurants; customer loyalty services for commercial, promotional and/or advertising purposes; personnel recruitment advertising; advertising services relating to hotels; advertising services via mobile phone networks; advertising including online advertising on a computer network.

Travel agency services for booking restaurants; travel agency services for making hotel reservations; travel agency services for reserving hotel accommodation; providing travel lodging information services and travel lodging booking agency services for travellers; travel agency services for booking temporary accommodation.

Property tax consulting services; Business management consulting and advisory services; Business management consulting services in the field of real estate and property taxes

Broker-dealer financial services in the field of bonds, equities, other debt instruments, debt derivatives, and foreign exchange; Financial information provided by electronic means in the field of bonds, equities and other debt and equity instruments, debt and equity derivatives, and foreign exchange, namely, analytics to evaluate the performance of sales and auctions

Instant messaging services; Providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of bond and equity issuance and investing

Arranging and conducting auctions; Online auction services

Providing grants for home renovation supplies

Promoting the sale of goods and services of others; arranging of contracts, for others, for the providing of services; arranging of contracts, for others, for the buying and selling of goods; marketing, for others, via mobile telephones, other mobile apparatus and via the Internet, of goods and services by means of providing product reviews; organisation of the distribution of gift vouchers, gift cheques, value cheques, discount stamps and coupons via mobile phones, other mobile devices, and via the Internet; providing websites with coupons, discounts, price comparison information, product reviews, links to the websites of others, and discount information; development, implementation, arranging and conducting of gift, voucher, loyalty, bonus, gift card and discount systems; presentation of companies on the Internet and other media; presentation of goods on communications media; arranging of trading and economical contacts, also over the Internet; arranging of commercial transactions, for others, including within the framework of e-commerce; price comparison services; provision of auctioneering services on the Internet; consumer consultancy; advertising; rental of advertising space on the Internet (banner exchange); advertising on the Internet, for others; business administration; business administration; office functions; marketing.

Providing online non-downloadable software for centralized and decentralized processing solutions, namely, software for managing accounts receivable, accounts payable, credit and collections, expense reporting, procurement, asset tracking, remittance, and capital and non-capital expenditures in the field of business-to-business commerce, financial, and procurement process automation; Design and development of computer software for managing accounts receivable, accounts payable, credit and collections for centralized processing solutions; software as a service (SAAS) featuring computer software platforms for business-to-business accounts receivable (ar), accounts payable (ap) and procurement process automation and solutions; software as a service (SAAS) featuring business-to-business digital communication of invoices, receipts, multi-format electronic advance shipment notices, direct enterprise resource planning integration and automated business rule application for electronic documents and related services; Financial payment process automation, namely, design and development of centralized processing solutions comprising computer software for managing accounts receivable, accounts payable, procurement records, credit and collections, expense reporting, asset tracking, remittance, and capital and non-capital expenditures.

Organization and management of customer loyalty programs; Organization, implementation and supervision of incentive and loyalty programs; organization, management, administration, operation and supervision of bonus and loyalty programs; organization, operation, management and supervision of sales and promotional incentive schemes; administration of consumer loyalty programs; administration of loyalty programs involving discounts or incentives; organization, operation and supervision of loyalty and incentive schemes

Repair and maintenance of automobiles and trucks; providing information about vehicle maintenance and repair by means of a global communications network

Charitable fundraising and charitable services, namely, providing grants and donations to non-profit organizations; automotive financing services; providing information about vehicle financing and insurance by means of a global communications network

The color(s) blue and yellow is/are claimed as a feature of the mark.

Repair and maintenance of automobiles and trucks

Charitable fundraising and charitable services, namely, providing grants and donations to non-profit organizations; automotive financing services

Color is not claimed as a feature of the mark.

CASTAWAYS AGAINST CANCER O B EST TWO ZERO ZERO ZERO

Technology consultation services in the field of cyber security, namely, identification and selection of appropriate third party technology solutions programs that meet business and technical requirements required by cyber insurance coverage standards; information security advisory services, namely, consultation regarding improvement of security environment to optimize available insurance coverage and rates, communicate with insurance brokers and carriers about their security environment or respond to and remediate cyber incidents for which the business has made a cyber-insurance claim.

Technology consultation services in the field of cyber security, namely, information technology system security breach investigation and remediation services in the nature of providing assistance to isolate and remediate security threats and security breaches in computer systems and networks, in information technology applications, and in computer software and hardware in the context of cyber insurance claims; computer services, namely, providing forensic services to recover lost and deleted data in the context of meeting and responding to insurance carrier and insurance broker requirements of a cyber-insurance claim.

Insurance risk management; Insurance consultancy services, namely, providing advice in the field of cyber insurance; Insurance information; Insurance premium rate computing

Business data analysis; Business data research; Analyzing and compiling business data; Compiling and analyzing statistics, data and other sources of information for business purposes; Consultation services in the field of company, business sector and industry data and research Business risk management; Business risk assessment services; Collecting and analyzing data from insurance organizations for business purposes; Business consulting services in the field of insurance risk mitigation and prevention; Business consulting services in the field of insurance risk mitigation and prevention; Data compiling and analyzing in the field of insurance; Trade association services, namely, promoting the interests of insurance companies; Association services, namely, promoting the interests of insurance companies

CONFIRM TWO PAY

Online journals, namely, blogs featuring nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries; entertainment services, namely, conducting contest and incentive award programs designed to reward program participants who engage in contests and sweepstakes featuring virtual scavenger hunts, virtual Easter egg hunts, and online electronic games; entertainment services, namely providing online browser-based video games; entertainment services in the nature of hosting social entertainment events; entertainment services, namely, live music concerts, live street dance performances, and conducting carnivals; entertainment services, namely, conducting parties; entertainment services, namely, personal appearances by sports celebrities, movie and television show stars, music celebrities, and social media celebrities and influencers; educational training services to gain financial knowledge, namely, conducting classes, seminars, workshops and educational conferences in the field of improving business skills and job skills training

Electronic transmission of messages, digital media content and data; telecommunications services, namely, routing calls, SMS messages, and push-notifications to local third-party motorized vehicle operators and consumer goods, food and grocery delivery agents in the vicinity of the caller using a mobile phone; telecommunication services, namely, routing calls, SMS messages and push-notifications to retail and delivery services; electronic transmission and streaming of digital media content for others via global and local computer networks; delivery of messages by electronic transmission

The mark consists of concentric circles representing a target or bullseye design above the stylized word CIRCLE.

Non-magnetically encoded replenishable stored value cards, namely, prepaid purchase cards for allowing users to purchase goods in store and online; non-magnetically encoded loyalty reward identity cards

Merchant services, namely, payment transaction processing services; payment processing services, namely, credit and debit card transaction processing services; financial services, namely, credit card and debit card transaction processing services, electronic cash transactions, and credit card and debit card payment processing services; stored value prepaid card services, namely, processing electronic payments made through prepaid cards; providing electronic payment services involving electronic processing and subsequent transmission of bill payment data for purchase of goods and services in-store, electronically or via the internet, mobile phone or smart phone; charitable fundraising services; charitable fundraising services by means of an entertainment event; corporate responsibility initiatives in the field of philanthropy, namely, charitable services in the nature of providing grants that help to financially support communities and businesses; credit card and online credit card services, namely, credit card transaction processing services and credit card authorization services; charitable fundraising services featuring a customer loyalty and incentive program

Color is not claimed as a feature of the mark.

Retail and online retail department store services; online retail grocery store and pharmacy services featuring in-store pickup and home, office, and other designated location delivery services; online wholesale store services featuring grocery items and pharmaceuticals featuring in-store pickup and home, office, and other designated location delivery services; advertising and promoting the goods and services of others via a global computer network, namely, advertising and promoting the availability of goods for selection, ordering, purchase, and delivery; comparison shopping services; online ordering services featuring general consumer merchandise, groceries and other supermarket products; retail membership and club services, namely, administration of consumer loyalty and incentive programs to promote the goods and services of others; administration of a consumer membership program featuring a membership that enables participants to receive free product samples, coupons, early access to retail discounts and offers, and price discounts in the field of groceries, pharmaceuticals, home goods and pet supplies; administration of a consumer membership program featuring a membership that enables participants to receive free, discounted, or expedited shipping of consumer goods; administration of a consumer membership program featuring a membership that provides customers with additional days for returning unwanted purchases; online posting of rewards for information; promoting the issuance of credit card and debit card accounts through the administration of customer loyalty and incentive programs for retail customers; one-time or subscription-based order fulfillment services; providing incentive award programs for drivers and shoppers to promote the sale of products and services of others through the administration of a tiered rewards program; promoting the goods and services of others by means of providing special offers featuring a wide variety of consumer goods of others and distributing online catalogs featuring a wide variety of consumer goods of others; promoting the goods and services of others by distributing online recipes featuring the consumer goods of others; mobile retail store services featuring a wide variety of consumer goods of others; administration of a customer loyalty program featuring rewards in the form of discounted shipping services, early access to retail discounts and offers, access to books and other publications, access to audiobooks, access to merchandise and swag, discounted online storage of photos and music, and discounted music, video and game streaming; administration of a discount program enabling participants to obtain discounts on shipping services, early access to retail discounts and offers, access to books and other publications, access to audiobooks, access to merchandise and swag, discounted online storage of photos and music, and discounted music, video and game streaming; corporate responsibility initiatives in the field of community development, namely, organizing and conducting community service projects; Providing consumer product information in the fields of consumer goods, food and groceries via the internet

Personal shopping services for others; preparation of customized gift baskets and gift kit sets with selected items regarding a particular occasion or theme; online social networking services

Online journals, namely, blogs featuring nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries; entertainment services, namely, conducting contest and incentive award programs designed to reward program participants who engage in contests and sweepstakes featuring virtual scavenger hunts, virtual Easter egg hunts, and online electronic games; entertainment services, namely providing online browser-based video games; entertainment services in the nature of hosting social entertainment events; entertainment services, namely, live music concerts, live street dance performances, and conducting carnivals; entertainment services, namely, conducting parties; entertainment services, namely, personal appearances by sports celebrities, movie and television show stars, music celebrities, and social media celebrities and influencers; educational training services to gain financial knowledge, namely, conducting classes, seminars, workshops and educational conferences in the field of improving business skills and job skills training

Downloadable computer application software for browsing and purchasing of consumer goods of others; downloadable computer application software for mobile phones and mobile devices that enables users to locate retail stores, order and purchase goods and services for in-store pickup or delivery to home, office or other designated locations, and to make electronic payments for purchases of goods and services by a mobile device; downloadable computer application software for mobile phones and mobile digital devices that allows users to access and electronically download price information, price-comparison information, product information and product reviews; downloadable computer application software for mobile phones and mobile digital devices, namely, software that allows users to access coupons, incentive award program loyalty points, special offers, vouchers, savings, and discount information; magnetically encoded credit and debit cards; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables tracking of accumulated rewards points; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables purchases of goods and services, that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, and that enables electronic payments for purchase of goods and services; downloadable computer software for use in barcode scanning and price comparison; downloadable software for searching and accessing, creating, publishing, and browsing information in the fields of food, cooking, recipes, meal planning, menu planning, generating shopping lists, nutrition, wellness, grocery shopping, wine and beverages; magnetically, digitally and optically encoded fidelity cards used to store, track and redeem reward points for retail store customer loyalty program; downloadable computer application software for mobile phones and mobile devices to enable users to access and interact with live and pre-recorded programs, audio and video recordings, digital media, digital magazines, newsletters, articles and information sheets in the fields of cooking, nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries and to access and interact with current event news-related information, entertainment-related information, education information, and information in the fields of cooking, nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries; magnetically encoded loyalty reward identity cards

CIRCLE THREE HUNDRED SIXTY

Transport and delivery of consumer goods, food and groceries; shipping, delivery, and storage of goods; goods warehousing; packaging articles for transportation; merchandise packaging for others; reservation of storage space for goods for others; courier services; messenger services; expedited freight shipping services by means of truck, train and air; membership-based truck, train, and air shipping programs, namely, shipping of goods via truck, train and air; supply chain logistics and reverse logistics services, namely, storage, transportation, shipping, delivery and return shipping of goods by means of truck, train and air

Non-magnetically encoded replenishable stored value cards, namely, prepaid purchase cards for allowing users to purchase goods in store and online; non-magnetically encoded loyalty reward identity cards

Electronic transmission of messages, digital media content and data; telecommunications services, namely, routing calls, SMS messages, and push-notifications to local third-party motorized vehicle operators and consumer goods, food and grocery delivery agents in the vicinity of the caller using a mobile phone; telecommunication services, namely, routing calls, SMS messages and push-notifications to retail and delivery services; electronic transmission and streaming of digital media content for others via global and local computer networks; delivery of messages by electronic transmission

Merchant services, namely, payment transaction processing services; payment processing services, namely, credit and debit card transaction processing services; financial services, namely, credit card and debit card transaction processing services, electronic cash transactions, and credit card and debit card payment processing services; stored value prepaid card services, namely, processing electronic payments made through prepaid cards; providing electronic payment services involving electronic processing and subsequent transmission of bill payment data for purchase of goods and services in-store, electronically or via the internet, mobile phone or smart phone; charitable fundraising services; charitable fundraising services by means of an entertainment event; corporate responsibility initiatives in the field of philanthropy, namely, charitable services in the nature of providing grants that help to financially support communities and businesses; credit card and online credit card services, namely, credit card transaction processing services and credit card authorization services; charitable fundraising services featuring a customer loyalty and incentive program

Color is not claimed as a feature of the mark.

Online journals, namely, blogs featuring nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries; entertainment services, namely, conducting contest and incentive award programs designed to reward program participants who engage in contests and sweepstakes featuring virtual scavenger hunts, virtual Easter egg hunts, and online electronic games; entertainment services, namely providing online browser-based video games; entertainment services in the nature of hosting social entertainment events; entertainment services, namely, live music concerts, live street dance performances, and conducting carnivals; entertainment services, namely, conducting parties; entertainment services, namely, personal appearances by sports celebrities, movie and television show stars, music celebrities, and social media celebrities and influencers; educational training services to gain financial knowledge, namely, conducting classes, seminars, workshops and educational conferences in the field of improving business skills and job skills training

Downloadable computer application software for browsing and purchasing of consumer goods of others; downloadable computer application software for mobile phones and mobile devices that enables users to locate retail stores, order and purchase goods and services for in-store pickup or delivery to home, office or other designated locations, and to make electronic payments for purchases of goods and services by a mobile device; downloadable computer application software for mobile phones and mobile digital devices that allows users to access and electronically download price information, price-comparison information, product information and product reviews; downloadable computer application software for mobile phones and mobile digital devices, namely, software that allows users to access coupons, incentive award program loyalty points, special offers, vouchers, savings, and discount information; magnetically encoded credit and debit cards; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables tracking of accumulated rewards points; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables purchases of goods and services, that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, and that enables electronic payments for purchase of goods and services; downloadable computer software for use in barcode scanning and price comparison; downloadable software for searching and accessing, creating, publishing, and browsing information in the fields of food, cooking, recipes, meal planning, menu planning, generating shopping lists, nutrition, wellness, grocery shopping, wine and beverages; magnetically, digitally and optically encoded fidelity cards used to store, track and redeem reward points for retail store customer loyalty program; downloadable computer application software for mobile phones and mobile devices to enable users to access and interact with live and pre-recorded programs, audio and video recordings, digital media, digital magazines, newsletters, articles and information sheets in the fields of cooking, nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries and to access and interact with current event news-related information, entertainment-related information, education information, and information in the fields of cooking, nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries; magnetically encoded loyalty reward identity cards

CIRCLE THREE HUNDRED SIXTY

Transport and delivery of consumer goods, food and groceries; shipping, delivery, and storage of goods; goods warehousing; packaging articles for transportation; merchandise packaging for others; reservation of storage space for goods for others; courier services; messenger services; expedited freight shipping services by means of truck, train and air; membership-based truck, train, and air shipping programs, namely, shipping of goods via truck, train and air; supply chain logistics and reverse logistics services, namely, storage, transportation, shipping, delivery and return shipping of goods by means of truck, train and air

Non-magnetically encoded replenishable stored value cards, namely, prepaid purchase cards for allowing users to purchase goods in store and online; non-magnetically encoded loyalty reward identity cards

Electronic transmission of messages, digital media content and data; telecommunications services, namely, routing calls, SMS messages, and push-notifications to local third-party motorized vehicle operators and consumer goods, food and grocery delivery agents in the vicinity of the caller using a mobile phone; telecommunication services, namely, routing calls, SMS messages and push-notifications to retail and delivery services; electronic transmission and streaming of digital media content for others via global and local computer networks; delivery of messages by electronic transmission

Merchant services, namely, payment transaction processing services; payment processing services, namely, credit and debit card transaction processing services; financial services, namely, credit card and debit card transaction processing services, electronic cash transactions, and credit card and debit card payment processing services; stored value prepaid card services, namely, processing electronic payments made through prepaid cards; providing electronic payment services involving electronic processing and subsequent transmission of bill payment data for purchase of goods and services in-store, electronically or via the internet, mobile phone or smart phone; charitable fundraising services; charitable fundraising services by means of an entertainment event; corporate responsibility initiatives in the field of philanthropy, namely, charitable services in the nature of providing grants that help to financially support communities and businesses; credit card and online credit card services, namely, credit card transaction processing services and credit card authorization services; charitable fundraising services featuring a customer loyalty and incentive program

Color is not claimed as a feature of the mark.