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BRAND ADVANTAGE MONITOR
BRAND ADVANTAGE MONITOR
SEARCHED

on 28 Oct 2024

Last Applicant/ Owned by

Mass Minority Inc.

200-51 Mill StToronto

ONTARIO

CA

M5A3C4

Serial Number

2100881 filed on 20th Apr 2021

BRAND ADVANTAGE MONITOR

Trademark usage description

media monitoring services namely, tracking television, film, web, social, digital search, sentiment, website, public relations and video content to pr Read More

Classification Information


Class [035]
Media monitoring services namely, tracking television, film, web, social, digital search, sentiment, website, public relations and video content to provide reporting for application for strategy, insight, marketing, sales, operation, product design, and reports in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; business consulting and information services;


Classification kind code

11

Class [042]
Providing data analytics services, application programming interface services and data warehousing services; Software services, namely, non-downloadable software and data analytics reporting services for use in consulting in the fields of marketing, brand and product business and data analytics; providing non-downloadable software and reporting services for analyzing and monitoring audience, media channels, digital behaviour, weighting brand and producing comparisons, research and data analytics on consumer behaviour, for tracking brands, products, campaigns, and consumers by brand and product categories and by geography, demographics and media channels including, mass media, web, social, search, digital, sentiment and public relations; providing non-downloadable software and reporting services for analyzing and compiling business data, namely consumer, brand, marketing and product data for potential advertisers, product developers, marketers and campaign management providing non-downloadable software and reporting services for business research and evaluations, preparing business reports and market insights; providing non-downloadable software for business management and administration; providing non-downloadable software for business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; providing non-downloadable software and reporting services for business and media monitoring and consulting services, namely, tracking television, film, web, and video content, sentiment, public relations, consumer reviews, websites and social media applications; non-downloadable software and reporting services for analytics and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; providing non-downloadable software and reporting services for analyzing and reporting of search engine referral traffic, Internet traffic, keyword placement, keyword searches, website activity and performance; providing non-downloadable software applications for analyzing audience and viewer behaviour and insights through data analytics; providing non-downloadable software applications for sales tracking for others, namely for tracking brands, products, business categories by demographics, geography, brands, products, consumer, behaviour, values, beliefs, behaviour and needs and purchase consideration and sales all time stamped for modelling predictive outcomes through analyzing and compiling business data; providing non-downloadable software applications for providing business consulting and information services, business, advertising, campaign and product management; providing non-downloadable application programming interface and data warehousing services for use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions;


Classification kind code

11

Mark Details


Serial Number

2100881

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 22
on 28th Oct 2024
Search Recorded
Submitted for opposition 20
on 28th Oct 2024
Examiner's First Report
Submitted for opposition 287
on 30th Jun 2022
Pre-Assessment Letter Sent
Submitted for opposition 30
on 20th Apr 2021
Filed
Submitted for opposition 1
on 20th Apr 2021
Created
Submitted for opposition 31
on 20th Apr 2021
Formalized