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BLU.
FORMALIZED

on 23 Jul 2021

Last Applicant/ Owned by

HORIZON MEDIA LLC

75 Varick StNew York, NY 10013

US

Serial Number

2122831 filed on 23rd Jul 2021

Correspondent Address

(Dipchand LLP)401 Bay Street, Suite 2100Toronto

ONTARIO

CA

M5H2Y4

BLU.

Trademark usage description

branding services, namely, consulting, development, management and marketing of brands for businesses and individuals; advertising and marketing; mark Read More

Classification Information


Class [035]
Branding services, namely, consulting, development, management and marketing of brands for businesses and individuals; Advertising and marketing; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Market research and business analyses, namely, collection and analysis of quality metric data for consumers for business purposes; Analyzing and compiling business data; Creative marketing plan development services, namely, advice on the analysis of consumer buying habits and needs provided with the help of sensory, quality and quantity-related data; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Marketing services in the field of web site traffic optimization; Exchange services, namely, bartering of goods for others


Classification kind code

11

Class [042]
Platform as a service (PaaS) featuring computer software platforms for use in connection with branding, marketing and advertising services; Platform as a service (PaaS) featuring computer software platforms for accessing and distributing immersive video content relating to advertising and marketing; Data analytic and marketing services; Software as a service (SaaS) services for marketing and branding; Data automation and collection service using proprietary software to evaluate, analyze and collect service data; Software as a service (SaaS) services featuring software for recording and analyzing consumer data for brand optimization and strategic performance; Research in the field of advertising and consumer behaviour


Classification kind code

11

Mark Details


Serial Number

2122831

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 48
on 04th Apr 2023
Agent Changed
Submitted for opposition 287
on 27th May 2022
Pre-Assessment Letter Sent
Submitted for opposition 287
on 26th May 2022
Pre-Assessment Letter Sent
Submitted for opposition 48
on 11th Feb 2022
Agent Changed
Submitted for opposition 135
on 11th Feb 2022
Amendment to Application
Submitted for opposition 30
on 23rd Jul 2021
Filed
Submitted for opposition 1
on 23rd Jul 2021
Created
Submitted for opposition 31
on 23rd Jul 2021
Formalized