BLIX

Class [035]
Advertising, Business & Retail Services

Business data collection, analysis and presentation, namely, collection, analysis and presentation of data relating to persons attending and behavior at retail premises, time of broadcast and responses to television advertising, visits to websites and other online presences and rates of conversion thereof into attendance at physical premises and sales; Business statistical analysis, namely, statistical analysis services for business purposes; Compilation of business data, namely, providing compilations of customer interactions and attributions thereof to particular marketing campaigns, said customer interactions being visits to websites, telephone contact, visits to retail premises, and actual sales of goods and services; Advertising analysis, namely, analysis of time of broadcast and responses to television advertising; Collection of information relating to advertising, namely, collection and compilation of information into computer databases in the field of advertising, television advertising, and internet advertising; Data analytics services for measuring the performance of advertising campaigns; Data analytics services for measuring the return on investment from advertising campaigns; Data analytics services for measuring the return on investment from event sponsorships; Collection of data relating to persons attending and behavior at retail premises and data analytics thereon; Presentation of disparate business data in a unitary view; Real-time attribution platforms presenting disparate business data on a unitary scoreboard, namely, presenting the results of business data analyses to attribute customer interactions to particular marketing campaigns, said customer interactions including visits to websites, telephone contacts, visits to retail premises, and actual sales of goods and services on-line and in-store