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BETTERLOCAL
Live/Pending
PUBLICATION/ISSUE REVIEW COMPLETE

on 04 Dec 2024

Last Applicant/ Owned by

260 E. Broad St.

Rochester

NY

14604

Serial Number

98483895 filed on 04th Apr 2024

Registration Number

N/A

Correspondent Address

Anthony V. Lupo

Anthony V. Lupo ArentFox Schiff LLP

Washington, DC 20006

United States

Filing Basis

1. intent to use

2. intent to use current

Disclaimer

NO DATA

BETTERLOCAL

Software as a service (SAAS) services featuring software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing, creating online landing pages and websites, providing website support for third parties in the nature of analyzing website performance, traffic, and the activity of site visitors, analyzing and co Read More

Classification Information


Class [042]
Computer & Software Services & Scientific Services


Software as a service (SAAS) services featuring software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing, creating online landing pages and websites, providing website support for third parties in the nature of analyzing website performance, traffic, and the activity of site visitors, analyzing and collecting data from websites for third parties; Designing and developing websites in the field of marketing for others


First Use Date in General

N/A

First Use Date in Commerce

N/A

Class [009]
Computer & Software Products & Electrical & Scientific Products


Downloadable software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing


First Use Date in General

N/A

First Use Date in Commerce

N/A

Class [035]
Advertising, Business & Retail Services


Advertising, marketing and promotion services for regional, national and global brands through the development of marketing strategies by means of analytical marketing leveraging competitive research, marketing forecasting, business data analysis, data management and discovery being analyzing and compiling business data for market research purposes, marketing consulting related to the use of technology to analyze data to generate insights for marketing decisions and analyzing and compiling data for measuring the performance of advertising campaigns using a marketing measurement framework, scenario planning and return on investment calculators; Media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; Marketing services, namely, developing marketing strategies for consumers through development of the advertising content of digital advertisements; Marketing services, namely, the development of marketing strategies for consumers through developing integrated media leveraging marketing and paid media tactics being pay-per-click advertising, programmatic placement advertising, search engine optimization for sales promotion, production of video recordings for marketing purposes and development of advertising campaigns for social media and print media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; market research consultation; Development of marketing campaigns for others; Marketing services in the field of conversion rate optimization (CRO), namely, developing marketing strategies and concepts featuring offers and coupons to increase customer conversion, conducting market surveys, provision of marketing reports, statistical evaluations of marketing data and analyzing and compiling data for measuring the performance of advertising campaigns


First Use Date in General

N/A

First Use Date in Commerce

N/A

Mark Details


Serial Number

No 98483895

Mark Type

No Service Mark

Attorney Docket Number

No 041173.00006

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Legal History


Show more

Status DateAction Taken
18th Dec 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
30th Nov 2024APPROVED FOR PUB - PRINCIPAL REGISTER
25th Nov 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
25th Nov 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
25th Nov 2024TEAS/EMAIL CORRESPONDENCE ENTERED
23rd Oct 2024NON-FINAL ACTION E-MAILED
23rd Oct 2024NON-FINAL ACTION WRITTEN
23rd Oct 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
17th Oct 2024ASSIGNED TO EXAMINER
11th Sep 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED