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BEAUTY IS A CHOICE

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BEAUTY IS A CHOICE
REGISTERED

on 24 May 2023

Last Applicant/ Owned by

MEDA - VITA S.P.A.

Via Bernardino Telesio, 15I-20145 MILANO

IT

Serial Number

2044014 filed on 07th May 2020

Registration Number

TMA1181283 registered on 24th May 2023

Registration expiry Date

07th May 2030

Correspondent Address

BROOKFIELD PLACE181 BAY STREET, SUITE 2100P.O. BOX 874TORONTO

ONTARIO

CA

M5J2T3

BEAUTY IS A CHOICE

Trademark usage description

cosmetics; hair conditioner; hair dyes; shampoos; hair creams; hair gel; hair moisturisers; hair spray; cosmetic hair lotions; hair care lotions; oils Read More

Classification Information

Class [003]
Cosmetics; hair conditioner; hair dyes; shampoos; hair creams; hair gel; hair moisturisers; hair spray; cosmetic hair lotions; hair care lotions; oils for hair conditioning; hair pomades; hair straightening preparations; hair lighteners; hair mousse; hair tonic; hair dyeing preparations; hair care preparations and non-medicated hair treatment preparations for cosmetic purposes; hair waving preparations; hair strengthening treatment lotions; cosmetic preparations for skin care; cosmetic preparations for hair care; preparations for setting hair; body and facial creams [cosmetics]; cosmetic hand creams; cosmetics for body care; make-up preparations; make-up powder; make-up removing preparations; make-up preparations for the face and body; eye make-up; make-up foundations.

Classification kind code

11

Class [035]
Advertising the goods and services of others; rental of advertising space; dissemination of advertising matter for others; publicity columns preparation, namely, publication of publicity texts; advertising by mail order for others; arranging newspaper subscriptions for others; publication of publicity texts; business management; business administration; office functions, namely secretarial and clerical services; distribution of advertising material for others, namely, leaflets and samples; business inquiries, namely, providing consumer product advice relating to cosmetics; providing advice and information relating to commercial business management; business research investigations; business management and enterprise organization consultancy; business appraisals; book-keeping; document reproduction; personnel recruitment agency; Page 3 of 4 computerized file management; data input and processing services in the field of cosmetics; data search in computer files for others, namely, computer file management; organization of exhibitions for commercial and advertising purposes of a variety of goods for others; on-line advertising for others via a computer communications network; rental of advertising space on communications media; public relations services; modelling for advertising or sales promotion; bill-posting; shop window dressing; import-export agencies; sales promotion for others by means of privileged user cards; organization and conducting of product presentations; advertising services, namely providing assistance in the field of product commercialization; online retail store services relating to cosmetic and beauty products; retail services in relation to hair products; brand evaluation services; product launch services for others; business merchandising display services; arranging and conducting cosmetic trade fairs and trade show exhibitions; advertising services to create brand identity for others; window dressing and display arrangement services; dissemination services of advertisement matter for others via the Internet; product demonstrations and product display services, namely, product demonstrations of cosmetics and product display of cosmetics; shop window dressing services; retail services in relation to beauty implements for humans; marketing research in the fields of cosmetics, perfumery and beauty products; magazine advertising for others; radio and television advertising for others; publication of publicity texts; promotion of fairs for trade purposes in the field of cosmetics; promoting the goods and services of others through the distribution of discount cards; arranging of product launches for others; marketing services in the field of arranging for the distribution of the products of others; management of customer loyalty, incentive or promotional schemes; market research; auctioneering services; presentation of goods on communication media, namely, radio, television and via the Internet, for retail purposes; providing commercial information and advice to consumers relating to cosmetics; commercial administration of the licensing of the goods and services of others.

Classification kind code

11

Mark Details

Serial Number

2044014

Mark Type

Trademark

Legal History

Show more

Action TakenStatus
Submitted for opposition 22
on 25th Nov 2021		Search Recorded
Submitted for opposition 20
on 25th Nov 2021		Examiner's First Report
Submitted for opposition 223
on 25th Nov 2021		Total Provisional Refusal
Submitted for opposition 256
on 07th Jun 2021		Notification of Possible Opposition Sent
Submitted for opposition 48
on 09th Oct 2020		Agent Changed
Submitted for opposition 257
on 06th Aug 2020		Designation Notification - Madrid Protocol
Submitted for opposition 31
on 05th Aug 2020		Formalized
Submitted for opposition 1
on 05th Aug 2020		Created
Submitted for opposition 228
on 07th May 2020		International Registration
Submitted for opposition 30
on 07th May 2020		Filed