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ADAPTIVE CHECKOUT
FORMALIZED

on 15 Mar 2023

Last Applicant/ Owned by

AFFIRM INC. DELAWARE CORPORATION

650 California StreetSan Francisco, CA 94108

US

Serial Number

2246085 filed on 15th Mar 2023

Correspondent Address

SUITE 1000, 55 METCALFE STREETP.O. BOX 2999, STATION DOTTAWA

ONTARIO

CA

K1P5Y6

ADAPTIVE CHECKOUT

Trademark usage description

personalized sales promotion services for third parties; evaluations relating to commercial matters in the nature of consumer profiling, namely, evalu Read More

Classification Information


Class [035]
Personalized sales promotion services for third parties; Evaluations relating to commercial matters in the nature of consumer profiling, namely, evaluating customer data to identify optimal payment options for e-commerce transactions


Classification kind code

12

Class [036]
Providing payment and financial services, namely, providing personalized payment and financing options for businesses to offer to customers; Financing services; Providing information in the field of finance; Financial data analysis; Payment and funds verification services; Electronic commerce payment services, namely, providing payment options for e-commerce transactions based on evaluations of customer data; Financial transaction services, namely, providing secure payment options for merchants to offer in e-commerce transactions; Providing an internet website portal in the field of financial transaction and payment processing services


Classification kind code

12

Class [042]
Providing temporary use of online non-downloadable computer software for merchants that offers personalized promotions, payment or financing options to customers; Providing temporary use of online non-downloadable computer e-commerce software for merchants that analyzes customer data to accelerate sales conversion and advertises targeted promotions and offers to customers; Providing online non-downloadable software for managing multiple types of payment transactions that integrates with merchant online purchase flows; Application service provider (ASP) featuring e-commerce software for use as a payment gateway that evaluates data signals to present optimal payment options and then authorizes processing of installment, extended and interest-free split payments for merchants; Providing online non-downloadable software for analyzing consumer data for purposes of providing merchants with personalized payment options to offer customers in e-commerce transactions; Software as a services (SAAS) services featuring software for consumer data analysis and providing personalized promotion, payment and financing options for businesses to offer to customers; Computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of offering personalized promotions, payment or financing options to customers


Classification kind code

12

Mark Details


Serial Number

2246085

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 48
on 29th Jun 2023
Agent Changed
Submitted for opposition 287
on 30th Mar 2023
Pre-Assessment Letter Sent
Submitted for opposition 30
on 15th Mar 2023
Filed
Submitted for opposition 1
on 15th Mar 2023
Created
Submitted for opposition 31
on 15th Mar 2023
Formalized