ACXIOM PEOPLEGRAPHICS

Class [35]
Advertising, Business & Retail Services

Business information services, namely, dividing the consumer data of others into clusters based on demographic and behavioural information, processing of customer and prospective customer data for the targeting of prospective buyers and compliance with privacy requirements and for the purpose of removing low-response consumers; providing demographic or behavioural data relating to a consumer’s propensity to buy to others; providing consumer data to others; marketing analysis of consumer data for others; and marketing technology services, namely, the provision of predictive data concerning consumer purchasing behavior, likelihood of consumer response and conversion, consumer brand loyalty, consumer product and brand affinities, and consumer preferences with respect to media and purchasing channels.