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ACXIOM
Live/Pending
NOTICE OF ALLOWANCE - ISSUED

issued

on 29 Oct 2024

Last Applicant/ Owned by

301 East Dave Ward Drive

Conway

AR

72032

Serial Number

97621333 filed on 06th Oct 2022

Registration Number

N/A

Correspondent Address

J. Charles Dougherty

J. Charles Dougherty Wright, Lindsey & Jennings LLP

LITTLE ROCK, AR 72201

United States

Filing Basis

1. intent to use

2. intent to use current

Disclaimer

NO DATA

ACXIOM

customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for man Read More

Classification Information


Class [042]
Computer & Software Services & Scientific Services


customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for manipulating marketing databases to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints; Digital deduplication in the nature of an electronic conversion process of consumer computer data after identifying multiple duplicate records pertaining to a single consumer and reducing those records to a single record


First Use Date in General

N/A

First Use Date in Commerce

N/A

Class [035]
Advertising, Business & Retail Services


Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers and platforms, offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data in the nature of demographic and lifestyle information for purposes of targeted advertising; standardizing consumer contact data in the nature of analysis of contact data for consumers in order to determine modifications of the contact data for business purposes to assist with determining the quality of the data in order to adhere to standardized name and address formats and to use standardized abbreviations; Providing an on-line computer database for monitoring consumer records for business purposes, in particular, for correcting ambiguities with personal consumer information in other consumer databases


First Use Date in General

N/A

First Use Date in Commerce

N/A

Mark Details


Serial Number

No 97621333

Mark Type

No Service Mark

Attorney Docket Number

No

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Legal History


Show more

Status DateAction Taken
29th Oct 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
03rd Sep 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
03rd Sep 2024PUBLISHED FOR OPPOSITION
14th Aug 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
01st Aug 2024APPROVED FOR PUB - PRINCIPAL REGISTER
29th Jul 2024EXAMINERS AMENDMENT -WRITTEN
29th Jul 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
29th Jul 2024EXAMINERS AMENDMENT E-MAILED
29th Jul 2024EXAMINER'S AMENDMENT ENTERED
29th Apr 2024NOTIFICATION OF FINAL REFUSAL EMAILED