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ACTIONABLE ADS
FORMALIZED

on 12 Dec 2023

Last Applicant/ Owned by

CLUEP INC.

215 Spadina Avenue, Suite 120Toronto

ONTARIO

CA

M5T2C7

Serial Number

2298578 filed on 12th Dec 2023

Correspondent Address

BROOKFIELD PLACE, SUITE 4400BAY WELLINGTON TOWER181 BAY STREETTORONTO

ONTARIO

CA

M5J2T3

ACTIONABLE ADS

Trademark usage description

downloadable computer ai software for analyzing social media posts to determine consumer preferences for goods and services of others and consumer rec Read More

Classification Information


Class [009]
Downloadable computer AI software for analyzing social media posts to determine consumer preferences for goods and services of others and consumer receptivity to targeted advertising for goods and services of others; downloadable computer AI software for analyzing consumer preferences for goods or services of others, locating and selecting purveyors of those goods or services that are nearby to the consumer and have an appropriate delivery schedule for the consumer, adding those goods or services to an on-line e-commerce platform virtual shopping cart for available purchase by the consumer and serving ads to the consumer for those goods or services with a link to the on-line e-commerce shopping platform where the goods or services may be purchased from the selected purveyor; downloadable computer software for analyzing performance of advertising campaigns; downloadable computer software in the field of online brand management, namely safeguarding brands by actively excluding service of online advertisements for branded goods or services to accounts featuring non-human-generated posts or offensive social media content; non-downloadable computer software for excluding ads from being served to accounts posting AI-generated social media content; non-downloadable computer software for excluding ads from being served to accounts posting spam or offensive, aggressive, hateful, abusive, sexist, racist, or bullying social media content; non-downloadable computer software for optimizing targeting and timing of advertisements served to prospective purchasers based on their mood and state-of mind as determined by an analysis of their social media posts; downloadable computer software AI models for analyzing text, image, video and audio data on social media to determine consumer preferences based on interests, perceptions, feelings, intents or desires expressed by prospective consumers on social media and for serving targeted electronic advertising to those prospective consumers featuring goods and services of others based on those consumer preferences; downloadable computer software AI models for analyzing human-generated social media content to detect and categorize human feelings associated with that content for use in targeted advertising campaigns; downloadable computer software for analyzing social media posts and serving ads to people based on their recency, frequency and time spent at physical locations, based on their skill set, industry and the company they work for, based on what they publicly say and listen to on the internet, based on brands, objects or actions in the online public videos they watch and share on the internet, based on a brand, product category or service category in their online public images; downloadable computer software for serving ads to people


Classification kind code

12

Class [035]
Analysis of social media posts to determine consumer preferences for goods and services of others and consumer receptivity to targeted advertising for goods and services of others; predictive analytics in the field of consumer purchasing behaviors based on reviews of social media activity to determine how prospective consumers may feel or think about goods or services of others based on what they say, see and hear on social media; locating and selecting purveyors of goods or services in proximity to prospective purchasers of those goods or services; assembling goods or services of others in a virtual shopping cart on an on-line e-commerce platform to facilitate purchase by prospective consumers; electronic advertising of goods or services of others including a link to an on-line e-commerce platform virtual shopping cart where the goods or services may be purchased; analysis of advertising campaign performance; analyzing human-generated social media content to detect and categorize human feelings associated with that content for use in targeted advertising campaigns


Classification kind code

12

Class [042]
Non-downloadable computer AI software for analyzing social media posts to determine consumer preferences for goods and services of others and consumer receptivity to targeted advertising for goods and services of others; non-downloadable computer AI software for analyzing consumer preferences for goods or services of others, locating and selecting purveyors of those goods or services that are nearby to the consumer and have an appropriate delivery schedule for the consumer, adding those goods or services to an on-line e-commerce platform virtual shopping cart for available purchase by the consumer and serving ads to the consumer for those goods or services with a link to the on-line e-commerce shopping platform where the goods or services may be purchased from the selected purveyor; non-downloadable computer software for analyzing performance of advertising campaigns; non-downloadable computer software in the field of online brand management, namely safeguarding brands by actively excluding service of online advertisements for branded goods or services to accounts featuring non-human-generated posts or offensive social media content; non-downloadable computer software for excluding ads from being served to accounts posting AI-generated social media content; non-downloadable computer software for excluding ads from being served to accounts posting spam or offensive, aggressive, hateful, abusive, sexist, racist, or bullying social media content; non-downloadable computer software for optimizing targeting and timing of advertisements served to prospective purchasers based on their mood and state-of mind as determined by an analysis of their social media posts; non-downloadable computer software AI models for analyzing text, image, video and audio data on social media to determine consumer preferences based on interests, perceptions, feelings, intents or desires expressed by prospective consumers on social media and for serving targeted electronic advertising to those prospective consumers featuring goods and services of others based on those consumer preferences; non-downloadable computer software AI models for analyzing human-generated social media content to detect and categorize human feelings associated with that content for use in targeted advertising campaigns; non-downloadable computer software for analyzing social media posts and serving ads to people based on their recency, frequency and time spent at physical locations, based on their skill set, industry and the company they work for, based on what they publicly say and listen to on the internet, based on brands, objects or actions in the online public videos they watch and share on the internet, based on a brand, product category or service category in their online public images; non-downloadable computer software for serving ads to people


Classification kind code

12

Mark Details


Serial Number

2298578

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 287
on 28th Dec 2023
Pre-Assessment Letter Sent
Submitted for opposition 30
on 12th Dec 2023
Filed
Submitted for opposition 1
on 12th Dec 2023
Created
Submitted for opposition 31
on 12th Dec 2023
Formalized