Color is not claimed as a feature of the mark.

Amazon online store consumable items: laundry detergent, bleach, toothpaste, tooth brush, mouth wash, batteries, lip balm, cleaning products, shirts, shoes, socks, towels, wash cloths, bubble bath, candles, cosmetics, shampoo, conditioner, soap, soda, neckties, file folders, post-it-notes, and deoderant