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on 31 Dec 1969
VICKERS & BENSON ADVERTISING LTD.
818290 · 18 Jul 1996
035
Class 035
Advertising, Business & Retail Services
Direct marketing services, namely the operation of a full service direct marketing agency offering its clients the services of target audience identification, marketing research services, development, preparation and writing of direct marketing plans, business plans and communication strategies and tactics, preparing and overseeing timelines and budgets, developing and listing recommendations and strategies, developing database strategies and plans, developing and managing response management programs, daily client liaison and project and campaign management, preparation of estimates, coordination of creative and production services, managing all phases of a marketing campaign from the initial concepts creative through production to launch, conducting post analysis of marketing results, providing training and workshops for clients relating to marketing, and preparing and presenting new marketing approaches and campaigns for clients; interactive marketing services, namely developing strategic consulting reports for companies seeking to use interactive technologies to improve their business or communicate with key stakeholders, developing creative concepts and executing development of interactive marketing and communication applications resulting from the interactive strategies, and developing and/or recommending technologies to assist in implementing interactive strategies for clients, graphics, video and multimedia design and editing services, graphics, video and multimedia production services, namely consulting with clients with respect to their goals, marketing strategies, expectations, past advertisements and budgets, obtaining quotations from suppliers, consulting with respect to production technologies, consulting with respect to production times and managing production times with clients and with outside suppliers, consulting concerning production processes and supervising production processes, examining creative work initially and during the production process and making necessary changes and correction of mistakes, and supervising the quality of the creative process of clients and of external suppliers, communication and liaison with all persons involved in production of graphics, video and multimedia, checking press approvals and verifying product appearance, supervising and coordinating creative and print production, data, laser and letter shop procedures and controlling critical paths, budgets, and quality expectations in respect thereof, working with account representatives to ensure that external production is executed according to objectives and flagging potential problems, interviewing, hiring and supervising creative production staff and instilling professional work ethics, preparing estimates, purchase orders, invoices and time lines, and allocating charges to respective dockets, consulting with respect to protecting client profit margins and identifying opportunities for cost savings, maintaining client financial records using accounting software, and customizing client data for optimum efficiency, graphics, video and multimedia post production services, namely analysis of data relating to an advertisement or to a marketing campaign, determining whether the result of the advertisement or campaign met expectations, and consulting and advising with respect to future projects having regard to the results of a previous project, advising concerning supplier problems that may be avoided in the future, determining whether the communication was adequate with all parties involved, and maintaining client records up-to-date and in accurate form for future reference by the client.
036
Class 036
Insurance & Financial Services
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Class 041
Education and Entertainment Services
Class 042
Computer & Software Services & Scientific Services
Class 044
Medical, Beauty & Agricultural Services
Direct marketing services, namely the operation of a full service dire...
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