The mark consists of a rectangular label design. The upper quarter of the design is gold, and the bottom portion is black. A dark gold band separates these two fields. In the upper quarter, a stylized "F" appears in dark gold. In the bottom portion, the gold wording "FORTUNE PHOENIX" appears atop a circular stylized gold phoenix design, with the stylized gold wording "ASAHI" appearing below. Further below, white Japanese characters that transliterate as "ASAHI NAMA BIIRU" and translate into English as "RISING SUN DRAFT BEER" appear atop two yellow Japanese characters that transliterate as "KURONAMA" and constitute a coined word with no meaning in English as a whole, in turn appearing atop gold Japanese characters that transliterate as "KOUBASHII KAORI TO" and translate into English as "SAVORY-SMELLING AROMA AND" stacked atop gold Japanese characters that transliterate as "MAROYAKANA UMAMI" and translate into English as "MELLOW TASTE," in turn stacked atop three gold Japanese characters that transliterate as "FUKKATSU NO" and translate into English as "OF REVIVAL; OF REBIRTH; OF RESTORATION; OF EASTER.," to the right of which are two gold Japanese characters that transliterate as "KURONAMA" and constitute a coined word with no meaning in English as a whole.

The English translation of "RAHI" in the mark is "TRAVELER".

Restaurant

The mark consists of the stylized wording "SUPER "DRY" ASAHI" with the wording "SUPER "DRY"" in smaller stylized letters in red positioned above and between the first letter "A" and the fourth letter "H" of the word "ASAHI" in black. The color white in the mark is background only and is not claimed as a feature of the mark.

The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.

The mark consists of the stylized word "ASAHI".

The mark consists of the stylized word "ASAHI" in black with black and white border; above is the wording "SUPER" and "DRY" in red.

The color(s) red, black and white is/are claimed as a feature of the mark.

Fruit juices

Bar, cafe, cafeteria and canteen services; catering services for food and beverages; restaurant services including self-services; snack bar services; preparation and provision of food and beverages; carryout food and beverages services

(( Coffee; )) [ tea, oolong tea (Chinese tea), black tea (English tea), tea of salty kelp powder (kombu-cha), ] (( tea of parched powder of barley with husk (mugi-cha), Japanese green tea; cocoa; coffee or tea based beverages containing milk; )) [ sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, namely, ice-candies, ice cream, wafers, caramels, cereal based energy bars, cereal based snack foods, candies, cookies, crackers, chewing gums, chocolate, doughnuts, biscuits, fruit jellies; drops, namely, non-medicated throat drops, non-medicated flavored drops, candy drops; confectionery, namely, pastilles, non-medicated lozengers and chewing gum for refreshing breath; flavored ices, edible ices, edible fruit ices, and fruit ice; honey, treacle; yeast, baking-powder; ice; coffee syrup ]

(( Coffee; )) [ tea, oolong tea (Chinese tea), black tea (English tea), tea of salty kelp powder (kombu-cha), ] (( tea of parched powder of barley with husk (mugi-cha), Japanese green tea; cocoa; coffee or tea based beverages containing milk; )) [ sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, namely, ice-candies, ice cream, wafers, caramels, cereal based energy bars, cereal based snack foods, candies, cookies, crackers, chewing gums, chocolate, doughnuts, biscuits, fruit jellies; drops, namely, non-medicated throat drops, non-medicated flavored drops, candy drops; confectionery, namely, pastilles, non-medicated lozengers and chewing gum for refreshing breath; flavored ices, edible ices, edible fruit ices, and fruit ice; honey, treacle; yeast, baking-powder; ice; coffee syrup ]