| CONTEXTUAL DATA EXCHANGE P39 Tech, LLC
90504741 02 Feb 2021 | on 27 Sep 2022
| Providing on-line non-downloadable software for use in the advertising... Class 042 Class 042 Computer & Software Services & Scientific Services Providing on-line non-downloadable software for use in the advertising and publicity industry to manage advertising materials, manage advertising data, transmit brand identity and commercial information through video, digital and on-line medium, and analyze data using natural language processing (NLP) and machine learning (ML) methods to promote the goods and services of others; Software as a service (SAAS) services featuring software for use in the advertising and publicity industry to manage advertising materials, manage advertising data, transmit brand identity and commercial information through video, digital and on-line medium, and analyze data using natural language processing (NLP) and machine learning (ML) methods to promote the goods and services of others | | | ADVANCED CONTEXTUAL P39 Tech, LLC
90504779 02 Feb 2021 | on 27 Sep 2022
| Providing on-line non-downloadable software for use in the advertising... Class 042 Class 042 Computer & Software Services & Scientific Services Providing on-line non-downloadable software for use in the advertising and publicity industry to manage advertising materials, manage advertising data, transmit brand identity and commercial information through video, digital and on-line medium, and analyze data using natural language processing (NLP) and machine learning (ML) methods to promote the goods and services of others; Software as a service (SAAS) services featuring software for use in the advertising and publicity industry to manage advertising materials, manage advertising data, transmit brand identity and commercial information through video, digital and on-line medium, and analyze data using natural language processing (NLP) and machine learning (ML) methods to promote the goods and services of others | | | CONTEXTUAL DATA MARKETPLACE P39 Tech, LLC
90504705 02 Feb 2021 | on 27 Sep 2022
| Providing on-line non-downloadable software for use in the advertising... Class 042 Class 042 Computer & Software Services & Scientific Services Providing on-line non-downloadable software for use in the advertising and publicity industry to manage advertising materials, manage advertising data, transmit brand identity and commercial information through video, digital and on-line medium, and analyze data using natural language processing (NLP) and machine learning (ML) methods to promote the goods and services of others; Software as a service (SAAS) services featuring software for use in the advertising and publicity industry to manage advertising materials, manage advertising data, transmit brand identity and commercial information through video, digital and on-line medium, and analyze data using natural language processing (NLP) and machine learning (ML) methods to promote the goods and services of others | | | FIRST-PARTY CONTEXTUAL ONBOARDING P39 Tech, LLC
90727074 21 May 2021 | on 14 Mar 2022 | Providing on-line non-downloadable software for advertisers, publisher... Class 042 Class 042 Computer & Software Services & Scientific Services Providing on-line non-downloadable software for advertisers, publishers and data providers that have, and are currently using first-party audiences to inform their media and are looking for a way to continue to reach their audiences when cookies go away, thereby leveraging their investment in cookie-based data, generating reports to easily understand where the audience being targeted with first party data spends their time, performing data analysis and generating analytics reports optimized to only target contexts and signals that produced better than average results, optimized by avoiding contexts and signals that are bringing down the performance of your campaign, and optimizing the price you pay by context or signal, and increasing the bid price on inventory over performing, and reducing bid prices on inventory that is under performing, performing data analysis using natural language processing (NLP) and machine learning (ML) methods; Software as a service (SAAS) services featuring software for advertisers, publishers and data providers that have, and are currently using first-party audiences to inform their media and are looking for a way to continue to reach their audiences when cookies go away, thereby leveraging their investment in cookie-based data, generating reports to easily understand where the audience being targeted with first party data spends their time, performing data analysis and generating analytics reports optimized to only target contexts and signals that produced better than average results, optimized by avoiding contexts and signals that are bringing down the performance of your campaign, and optimizing the price you pay by context or signal, and increasing the bid price on inventory over performing, and reducing bid prices on inventory that is under performing, performing data analysis using natural language processing (NLP) and machine learning (ML) methods | |