PUBLISHED FOR OPPOSITION
on 19 Nov 2024
Last Applicant/ Owned by
207 East Michigan Street
Milwaukee
WI
53202
Serial Number
98158149 filed on 30th Aug 2023
Registration Number
N/A
Correspondent Address
Andrew S. McConnell
Filing Basis
1. intent to use
2. intent to use current
Disclaimer
NO DATA
HALLUX
Services to determine the audience affected by advertisements, namely, measuring television audience size and composition for others via electronic data collection; programmatic media services, namely, providing temporary use of online non-downloadable software for the automated buying and selling of digital ads Advertising, promotion and marketing; advertising consultancy; brand strategy service Read More
Classification Information
Class [042]
Computer & Software Services & Scientific Services
Services to determine the audience affected by advertisements, namely, measuring television audience size and composition for others via electronic data collection; programmatic media services, namely, providing temporary use of online non-downloadable software for the automated buying and selling of digital ads
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [035]
Advertising, Business & Retail Services
Advertising, promotion and marketing; advertising consultancy; brand strategy services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; advertising agency services; advertising agency services being intermediary or brokerage for advertising; consultancy, development and implementation of commercial, advertising, promotional communication, and marketing strategies; advertising management; on-line advertising on a computer network; online video, digital, mobile and out-of-home advertising services for others; outdoor advertising; providing information in the field of advertising; updating of advertising materials; dissemination of advertising matter; planning and production of advertising media; rental or provision of advertising space on websites, apps, connected televisions, digital out of home screens such as billboards, kiosks, public transportation screens, in-store digital signage, gym equipment, and digital elevator signage; compilation of statistics; price comparison services; research and analysis of advertising effectiveness; provision of business or commercial information; marketing analysis in the nature of digital media attribution measurement and optimization services; business management analysis and consultancy; consultancy and advisory services regarding business strategy; marketing consultation relating to brand strategy; business and marketing consultancy on business planning; market research and analysis; analysis of marketing trends; analysis of market research data; market research for advertising purposes; consulting in the field of market research; management of advertising space; advertising concessions for public and private entities; computerized processing of data and databases in the field of advertising; updating of advertising information on a computer database; media buying and planning services, namely, advising the client on appropriate media tactics, timing and budget as well as proposed placement of media in the related media type, device and environment; rental and purchase of time and advertising space for others on all communication means and media; consultancy services relating to websites traffic optimization; promoting the goods and services of others by means of presenting brands and their goods and services on the internet; digital marketing and location based marketing management services; strategic planning services in the field of digital and location based marketing; strategic consulting services in the field of digital and location based marketing; providing information in the field of digital and location based marketing; placement and distribution of video, digital and location based advertising provided via an online platform; information, advisory and consultancy services relating to all of the aforesaid services; economic forecasting; conducting marketing research, studies, analysis and assessment; business management and organization consultancy; negotiation of business contracts for others related to programmatic media buying; advertising and marketing consultancy related to programmatic media activation; programmatic media analysis for business purposes; programmatic media services, namely, purchasing digital ad inventory for others across the web, mobile, apps, video, and social media using software technology; negotiation of business contracts for others related to connected TV media buying; advertising and marketing consultancy related to connected tv activation; connected TV media analysis for business purposes; performance media services, namely, programmatic self-service advertising, retail media advertising, pay-per-click advertising, and affiliate marketing; performance marketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; services to determine the audience affected by advertisements, namely, compiling and analyzing statistics for business purposes;; media research services, namely, providing an internet-based database featuring advertising and marketing information in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; data processing services in the nature of customer data onboarding, namely, matching of offline customer data to online devices, appending data to customer records for matching purposes, and matching data related to the same consumer across different touchpoints for others; data processing services in the nature of offline sales measurement, namely, matching offline sales data to online impression data for others; advertising services, namely, digital channel and messaging campaign mix optimization services; advertising services, namely, customer-facing on-line content optimization; market analysis and research services, namely, customer targeting for others; customer relationship management, namely, customer targeting for others; advertising services, namely, advertising message suppression services for others; advertising services, namely, conducting look-alike modeling for customer prospects for others; management of advertising, namely, conducting multi-channel integrated customer message campaigns; advertising services for others, namely, presentation of relevant product offers and messages to customers without the requirement of customer log-in; advertising services for others, namely, tailoring of customer messages based on past purchases; market research, namely, customer analytics; market research, namely, attribution analysis on sales for others; market research, namely, providing website and physical site analytics based on audience segments for messages; market research, namely, analyzing customer messages for determining messages creating the highest impact on conversions per audience segment; negotiation of business contracts for others related to digital out of home media buying; advertising and marketing services related to digital out of home media activation; negotiation of business contracts for others related to digital media buying; advertising and marketing services related to digital media activation; digital media analysis for business purposes; digital media services, namely, digital advertising services; negotiation of business contracts for others related to native media buying; advertising and marketing consultancy related to native media activation; native media analysis for business purposes; native media services, namely, in-article content advertising, in-app content advertising, content categorization for advertising and marketing purposes, custom content advertising, keyword advertising analysis, third-party inventory advertising, and first-party inventory advertising
First Use Date in General
N/A
First Use Date in Commerce
N/A
Class [038]
Communications Services
Digital media services, namely, electronic transmission and streaming of digital media content for others via global and local computer networks
First Use Date in General
N/A
First Use Date in Commerce
N/A
Mark Details
Serial Number
No 98158149
Mark Type
No Service Mark
Attorney Docket Number
No 579.032
44D Filed
No
44D Current
No
44E filed
No
44E Current
No
66A Filed
No
66A Current
No
Current Basis
No
No Basis
No
Legal History
| Status Date | Action Taken |
|---|---|
| 19th Nov 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| 19th Nov 2024 | PUBLISHED FOR OPPOSITION |
| 13th Nov 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| 07th Oct 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| 09th Sep 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 09th Sep 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 09th Sep 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 07th Aug 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 07th Aug 2024 | NON-FINAL ACTION WRITTEN |
| 07th Aug 2024 | NON-FINAL ACTION E-MAILED |